Walton sold 7 lakh units of refrigerators in the domestic market in the period between May and July this year during two major festivals, Eid-ul-Fitr and Eid-ul-Azha.
During this period, the online sales of Walton fridges also increased drastically following the coronavirus pandemic across the country said a press release issued by Walton on Wednesday.
According to local fridge traders, about 10 lakh units of fridge were sold during the period between Eid-ul-Fitr and Eid-ul-Azha, of which 7 lakh units were of Walton branded fridges, the release added.
Walton officials said that there were some major factors behind the outstanding sales of fridge amid coronavirus pandemic.
These factors were: release of huge energy efficient, environment-friendly and innovative designed inverter and glass door refrigerators with wide voltage design, reasonable prices, high quality, available of 1 year replacement guaranty as well as 12 years guaranty on compressor, easy installment facility up to 36 months, assurance of swift after sales service through 74 service centers, scope of getting Tk 10 lakh, Tk 1 lakh or sure cash vouchers on the purchase Walton fridge under the Digital Campaign Season 7.
Md. Tanvir Rahman, executive director and head of Walton Online Sales Department, said that Walton emphasized on strengthening its online sales platform 'E-plaza' during the countrywide lockdown to stop widespread of coronavirus transmission.
Online customers were also offered attractive discounts on the purchase of Walton products from E-plaza, he said adding that Walton registered a record growth of 2000 percent in the online sales of Walton brand fridge, television, home and kitchen appliances, the release added.
Anisur Rahman Mallik, chief executive officer of Walton Refrigerator Department, said that they have strongly focused on two important factors that are manufacturing fridge considering the customers' demand as well as improving the people's living standard through delivering them the world's latest technology product with lucrative design.
Walton Refrigerator's Product Manager Shahiduzzaman Rana said, "Walton is displaying and selling over 100 models of frost, non-frost refrigerators, freezers and beverage coolers in the local market."
"Frost refrigerators include attractively designed glass doors and BSTI's 'Five Star' energy rated refrigerators with extensive energy saving inverter technology," added Shahiduzzaman.
Shahiduzzaman added that the refrigerators run smoothly without stabilizers. Prices of the refrigerators range from Tk 10,990 to Tk 80,900.