Vivo, a global technology manufacturer brand, and Zeiss, a technology enterprise, recently announced a long-term strategic partnership to jointly promote and develop breakthrough innovations in mobile imaging technology.
Their first co-engineered imaging system will be featured in the Vivo X60 series, read a press release.
As part of the collaboration agreement, Vivo and Zeiss will establish the Vivo-Zeiss Imaging Lab, a joint Research and Development (R&D) programme to innovate mobile imaging technology for Vivo's flagship smartphones.
The collaboration is designed to allow Vivo, with its deep consumer insight and integrated imaging capabilities, and Zeiss – a global leader in optics and opto-electronics, plus pioneer in the field of professional and mobile imaging – to build on each other's strengths and advance mobile photography technology.
In addition to the joint R&D program, the companies will launch the "Vivo-Zeiss Master Photography" campaign to promote their co-engineered imaging system and inspire users to enjoy their creativity with Vivo's flagship smartphones.
"Through the partnership, Zeiss imaging technology will be enjoyed by many more consumers. Based on the synergy and complementarity of optical expertise and new digital technologies, Vivo and Zeiss intend to make the strategic collaboration a starting point to create new opportunities for mobile imaging," said Spark Ni, senior vice president and CMO of Vivo.
"The partnership between Vivo and Zeiss is all about mobile imaging," said Joerg Schmitz, head of Zeiss Consumer Products.