Brac will assist 50,000 severely flood-affected families of seven districts in the country with Tk10 crore.
Under this initiative, each beneficiary family will get Tk2,000 as cash assistance and the money will be sent through mobile financial service operator bKash, reads a press release.
The assistance will be given to families in 15 worst flood-hit upazilas in Kurigram, Lalmonirhat, Gaibandha, Bogura, Sirajganj, Jamalpur and Sunamganj.
Asif Saleh, executive director of Brac, said, "Brac has always stood by the people hit by natural calamities. We are committed to stand by flood-affected people and give cash assistance which will help them meet their urgent necessities."
"We are calling upon individuals and institutions to extend their generosity towards these families in distress. Brac has taken up an initiative to collect funds so that more families can be reached with assistance," the Brac executive director said.
Some 4.7 million (47 lakh) people in 31 districts have been affected by flood this year with Jamalpur having most of its region inundated. So far, 41 people have died, mostly by drowning.
Nearly 10 lakh households are waterlogged. Around 90,000 people with around 76,000 cattle are staying at emergency flood shelters.
Brac continues its response with different initiatives since the beginning of the flood this monsoon.
Early warning messages were sent through four community radio stations, social media platforms and its field staff in the remote and worst hit regions, by incorporating Covid-19 measures.
Dry food and oral saline packets were distributed to the waterlogged families in Islampur and Dewanganj upazilas of Jamalpur.
Brac also installed sanitary latrines adjacent to the flood shelters at Porsha upazila in Naogaon district. Additionally, assistance was reached to the worst affected families in Kurigram from a fund contributed by Greta Thunberg Foundation.