Dour: A sportswear brand made in Bangladesh
Skip to main content
  • Home
  • Economy
    • Aviation
    • Bazaar
    • Budget
    • Industry
    • NBR
    • RMG
    • Corporates
  • Stocks
  • Analysis
  • World+Biz
  • Sports
  • Features
    • Book Review
    • Brands
    • Earth
    • Explorer
    • Fact Check
    • Family
    • Food
    • Game Reviews
    • Good Practices
    • Habitat
    • Humour
    • In Focus
    • Luxury
    • Mode
    • Panorama
    • Pursuit
    • Wealth
    • Wellbeing
    • Wheels
  • Epaper
  • More
    • Subscribe
    • Videos
    • Thoughts
    • Splash
    • Bangladesh
    • Supplement
    • Infograph
    • Archive
    • COVID-19
    • Games
    • Long Read
    • Interviews
    • Offbeat
    • Podcast
    • Quiz
    • Tech
    • Trial By Trivia
    • Magazine
  • বাংলা
The Business Standard

Wednesday
February 08, 2023

Sign In
Subscribe
  • Home
  • Economy
    • Aviation
    • Bazaar
    • Budget
    • Industry
    • NBR
    • RMG
    • Corporates
  • Stocks
  • Analysis
  • World+Biz
  • Sports
  • Features
    • Book Review
    • Brands
    • Earth
    • Explorer
    • Fact Check
    • Family
    • Food
    • Game Reviews
    • Good Practices
    • Habitat
    • Humour
    • In Focus
    • Luxury
    • Mode
    • Panorama
    • Pursuit
    • Wealth
    • Wellbeing
    • Wheels
  • Epaper
  • More
    • Subscribe
    • Videos
    • Thoughts
    • Splash
    • Bangladesh
    • Supplement
    • Infograph
    • Archive
    • COVID-19
    • Games
    • Long Read
    • Interviews
    • Offbeat
    • Podcast
    • Quiz
    • Tech
    • Trial By Trivia
    • Magazine
  • বাংলা
WEDNESDAY, FEBRUARY 08, 2023
Dour: A sportswear brand made in Bangladesh

Mode

Promila Kanya
23 August, 2020, 12:20 pm
Last modified: 24 August, 2020, 01:23 pm

Related News

  • From 'Made in Bangladesh' to 'Designed in Bangladesh'
  • Bangladesh aims to be a leader in sustainable manufacturing
  • Made in Bangladesh: The journey of a brand
  • We want to increase our market share: BGMEA chief as 'Made in Bangladesh week 2022' begins today
  • Branding 'Made in Bangladesh' apparel 

Dour: A sportswear brand made in Bangladesh

The idea of establishing Dour came to its founder and CEO Abid Alam Chowdhury when he was an undergraduate student in the UK

Promila Kanya
23 August, 2020, 12:20 pm
Last modified: 24 August, 2020, 01:23 pm
PHOTO: ABID CHOWDHURY, DOUR
PHOTO: ABID CHOWDHURY, DOUR

Serena Williams, one of the top athletes in the world, was always in the spotlight for her superb performances and her striking sportswear. She successfully showed that being active does not mean you cannot be stylish.

With advancement of time, the concept of sportswear changed worldwide. It is no longer about being loose or hiding your body, rather, the new designs are meant to be flexible and functional.

Both men and women have become more conscious about wearing fashionable yet comfortable clothes for gym or any other sports.

Dour is a Bangladeshi sportswear brand which was officially launched this year in January.

The idea of establishing Dour came to its founder and CEO Abid Alam Chowdhury when he was an undergraduate student in the UK.

"When I was in the UK, I saw that many people in Bangladesh would wait for someone to bring them sportswear from there. Some of my friends would also ask me to bring them branded sportswear from the UK. I used to the go to the gym too at that time and the idea of sportswear made in Bangladesh hit me then," he said.

PHOTO: ABID CHOWDHURY, DOUR
PHOTO: ABID CHOWDHURY, DOUR

He returned to Bangladesh in 2018 and within a few months began to work on his idea, knowing that sportswear has a niche market.

His family owns KAC Fashion Wear Ltd, so he had the opportunity to experiment with colours, design, mix of fabric and also employ workers from the factory to work on his brand.

"At one point I realised that I was planning too much and things were not moving forward. I decided to take a chance. Dour had a soft launch in 2019 and we officially launched in January 2020," said Abid.

At the moment, Dour products are made in the KAC Fashion Wear Ltd factory in Gazipur.

However, Dour operates separately, it is also separately registered. Other than polyester, rest of the raw materials are sourced from local industries.   

So far, from planning the products and designing them, to handling social media, Abid has been doing most of the work by himself. "I take ideas from the internet, and then make samples from random clothes. For sportswear, functionality is most important. No matter how good these clothes look, they are of no use if they are not functional. KAC Fashion Wear Ltd never made sportswear before, so we do a lot of R&D for Dour. We do many experiments with mix of fabrics before we are assured of the product quality."

During the pandemic, Dour sales increased drastically. The reason may have been increased health consciousness among the public or simply because it is stylish sportswear made in Bangladesh.

"Ever since it was launched, Dour has been getting response beyond my imagination. We are having sales worth one month within two to three days, many of our products are going out of stock within few days. We also deliver out of Dhaka and customers have been ordering from places such as Rajshahi, Pabna, and Mymensingh."

PHOTO: ABID CHOWDHURY, DOUR
PHOTO: ABID CHOWDHURY, DOUR

Even those who do not buy Dour items, congratulate us for taking such a step. Some even give us suggestions on how to improve. We really appreciate all the positivity," said Abid.

Almost 80 percent of Dour customers are women. Recently the brand collaborated with fitness trainer Nazia Hassan and launched an exclusive outfit titled "Nazia H x Dour". The founder said,

"Nazia is so respected and we knew she would be able to showcase Dour in the right way, we are so glad to have collaborated with her."

Dour products include high-waist intense leggings, sports bra, boxer t-shirts, biker shorts, compress t-shirts and more. Sizes are available from XS to XXXL and the prices range between Tk900 and Tk2480.  

Features / Top News

Dour / sportswear / Made in Bangladesh

Comments

While most comments will be posted if they are on-topic and not abusive, moderation decisions are subjective. Published comments are readers’ own views and The Business Standard does not endorse any of the readers’ comments.

Top Stories

  • RMG turns to India from China to get cheaper man-made yarn
    RMG turns to India from China to get cheaper man-made yarn
  • Country's revenue earnings were Tk40,000cr more in last fiscal: Finance Minister
    Country's revenue earnings were Tk40,000cr more in last fiscal: Finance Minister
  • The world's richest person is trying to head off a succession battle
    The world's richest person is trying to head off a succession battle

MOST VIEWED

  • Say it with Colours
    Say it with Colours
  • Nandita Sharmin's journey to give organic skincare a new identity
    Nandita Sharmin's journey to give organic skincare a new identity
  • Dacca: Retooling our heritage for the younger generation
    Dacca: Retooling our heritage for the younger generation
  • A bride's preparation guide for her big day
    A bride's preparation guide for her big day
  • Wardrobe: Noir (male) & Ecstasy (female)
Model: Tanzim & Jaima
Styling & Choreography: Tawhidur Rashid
Photography: Eivan Sardar
Makeup: Hossain
    Amp up your style with fashionable winter wear
  • Photo: Noor-A-Alam
    Contemporary aesthetics, Bangalee motifs: Onto a new era of modern weddings

Related News

  • From 'Made in Bangladesh' to 'Designed in Bangladesh'
  • Bangladesh aims to be a leader in sustainable manufacturing
  • Made in Bangladesh: The journey of a brand
  • We want to increase our market share: BGMEA chief as 'Made in Bangladesh week 2022' begins today
  • Branding 'Made in Bangladesh' apparel 

Features

Photo: Reuters

A tragedy that will also shake up the region's geopolitics

6h | Panorama
Nimah designed by Compass Architects- Wooden tiles. Photo: Junaid Hasan Pranto

Trendy flooring designs to upgrade any space

16h | Habitat
Benefits of having high ceilings in your new home

Benefits of having high ceilings in your new home

16h | Habitat
Each Reverse Osmosi plant can produce approximately 8,000 litres of drinking water a day for around 250 families. Photo: Sadiqur Rahman

A drop in the ocean of persistent water crisis

17h | Panorama

More Videos from TBS

30% companies see double-digit growth even in hard times

30% companies see double-digit growth even in hard times

8h | TBS Insight
Challenging time waiting for RMG

Challenging time waiting for RMG

15h | TBS Round Table
"Full Moon Meditation" organized by Department of Theater and Performance Studies, University of Dhaka

"Full Moon Meditation" organized by Department of Theater and Performance Studies, University of Dhaka

15h | TBS Graduates
10 cricketers who have played over 400 T20 matches

10 cricketers who have played over 400 T20 matches

15h | TBS SPORTS

Most Read

1
Photo: Courtesy
Panorama

From 'Made in Bangladesh' to 'Designed in Bangladesh'

2
Leepu realised his love for cars from a young age and for the last 40 years, he has transformed, designed and customised hundreds of cars. Photo: Collected
Panorama

'I am not crazy about cars anymore': Nizamuddin Awlia Leepu

3
Master plan for futuristic Chattogram city in the making
Districts

Master plan for futuristic Chattogram city in the making

4
The International Monetary Fund (IMF) logo is seen outside the headquarters building in Washington, U.S., September 4, 2018. REUTERS/Yuri Gripas/File Photo
Economy

IMF approves $4.7 billion loan for Bangladesh, calls for ambitious reforms

5
Belal Ahmed new acting chairman of SIBL
Banking

Belal Ahmed new acting chairman of SIBL

6
Photo: Collected
Crime

Prime Distribution MD Mamun arrested in fraud case

EMAIL US
[email protected]
FOLLOW US
WHATSAPP
+880 1847416158
The Business Standard
  • About Us
  • Contact us
  • Sitemap
  • Privacy Policy
  • Comment Policy
Copyright © 2023
The Business Standard All rights reserved
Technical Partner: RSI Lab

Contact Us

The Business Standard

Main Office -4/A, Eskaton Garden, Dhaka- 1000

Phone: +8801847 416158 - 59

Send Opinion articles to - [email protected]

For advertisement- [email protected]