Throughout the winter travel season, Dubai's Emirates will run a multi-million dollar global campaign to promote Destination Dubai, including advertising spots and key partnerships to provide travellers with extra value.
Emirates' multi-channel advertising campaign, which will showcase Dubai's diverse attractions to those seeking a winter getaway, will initially launch in the UK and key European markets on television, online and social media channels, said a press release.
The airline has also partnered with Dubai's Department of Tourism and Commerce Marketing on a promotion to offer complimentary stays at the JW Marriott Marquis to all Emirates customers visiting Dubai from 6 December until 28 February 2021.
Courtesy of Dubai Tourism and Emirates, the airline's Economy Class passengers will receive a free night's stay, while passengers flying First or Business Class can enjoy two complimentary nights' stay at the JW Marriott Marquis, the press release added.
The airline will also create bespoke pages on emirates.com for its campaign, so travellers can easily find the latest information on travel to Dubai, including entry requirements and how they can continue to enjoy indoor and outdoor experiences in Dubai with health and safety protocols in place.
In addition to bio-safety measures at every step of the travel journey, Emirates is also the first and only airline to offer all its customers multi-risk travel insurance and Covid-19 medical cover, free of cost, the press release further added.
Emirates presently operates twice daily flights from Dhaka. The airline has reinstated passengers flights to 100 destinations, providing easy access between Dubai and key cities across Africa, Asia, Europe, the Americas, and the Gulf and Middle East. Dubai offers visas on arrival for citizens of over 50 countries.