Bangladeshi influencers fighting coronavirus on Instagram
Skip to main content
  • Home
  • Economy
    • Aviation
    • Bazaar
    • Budget
    • Industry
    • NBR
    • RMG
    • Corporates
  • Stocks
  • Analysis
  • World+Biz
  • Sports
  • Features
    • Book Review
    • Brands
    • Earth
    • Explorer
    • Fact Check
    • Family
    • Food
    • Game Reviews
    • Good Practices
    • Habitat
    • Humour
    • In Focus
    • Luxury
    • Mode
    • Panorama
    • Pursuit
    • Wealth
    • Wellbeing
    • Wheels
  • Epaper
  • More
    • Subscribe
    • Videos
    • Thoughts
    • Splash
    • Bangladesh
    • Supplement
    • Infograph
    • Archive
    • COVID-19
    • Games
    • Long Read
    • Interviews
    • Offbeat
    • Podcast
    • Quiz
    • Tech
    • Trial By Trivia
    • Magazine
  • বাংলা
The Business Standard

Tuesday
February 07, 2023

Sign In
Subscribe
  • Home
  • Economy
    • Aviation
    • Bazaar
    • Budget
    • Industry
    • NBR
    • RMG
    • Corporates
  • Stocks
  • Analysis
  • World+Biz
  • Sports
  • Features
    • Book Review
    • Brands
    • Earth
    • Explorer
    • Fact Check
    • Family
    • Food
    • Game Reviews
    • Good Practices
    • Habitat
    • Humour
    • In Focus
    • Luxury
    • Mode
    • Panorama
    • Pursuit
    • Wealth
    • Wellbeing
    • Wheels
  • Epaper
  • More
    • Subscribe
    • Videos
    • Thoughts
    • Splash
    • Bangladesh
    • Supplement
    • Infograph
    • Archive
    • COVID-19
    • Games
    • Long Read
    • Interviews
    • Offbeat
    • Podcast
    • Quiz
    • Tech
    • Trial By Trivia
    • Magazine
  • বাংলা
TUESDAY, FEBRUARY 07, 2023
Bangladeshi influencers fighting coronavirus on Instagram

Glitz

Nazia Adnin
14 April, 2020, 12:05 pm
Last modified: 14 April, 2020, 12:59 pm

Related News

  • Meta says Trump to be allowed back on Facebook, Instagram
  • Lionel Messi sets new world record, beats viral egg photo as most liked post on Instagram
  • Meta unveils new tools for earning money through Facebook and Instagram
  • Instagram users face outages in some areas
  • Instagram and Gmail overhauls spark user base backlash

Bangladeshi influencers fighting coronavirus on Instagram

Bangladesh launched an online campaign to raise awareness against the global pandemic coronavirus that has already claimed the lives of 39 people in Bangladesh.

Nazia Adnin
14 April, 2020, 12:05 pm
Last modified: 14 April, 2020, 12:59 pm
Instagram influencers are doing their bit to curb the spread of coronavirus. Photo: Collected
Instagram influencers are doing their bit to curb the spread of coronavirus. Photo: Collected

Al Fahad Bari, a Bangladeshi Instagram influencer of considerable renown, on March 30 posted a picture on his Instagram account holding a placard.

"Let's do a superhero work - Stay Home & Stay Safe".

The photo was accompanied by a caption that stressed the importance of maintaining social distance and hygiene, and staying home in order to flatten the curve. 

This was part of an initiative titled Social Leader Council, consisting of Bangladeshi Instagram influencers who have the capability of bringing forth positive changes in society.

Besides Bari, many other community based Instagram influencers such as Mayeesha Tasneem, Ishrat Zaheen Ahmed, among others, are part of this initiative.

The initiative came after Rob Perry, the chief executive officer or US-based influencer marketing agency Xomad, visited Bangladesh in January, before the pandemic hit the nation, to work out a deal with the Bangladeshi government.

Following the deal, Bangladesh launched an online campaign to raise awareness against the global pandemic coronavirus that has already claimed the lives of 39 people in Bangladesh, and 114,251 around the world so far.

Instagram is one of the leading platforms around the world for raising awareness on issues such as awareness against animal cruelty, food and water wastage, ethical shopping and global political and environmental crises, to name a few.

How it started

During the visit, Perry pitched to Bangladesh's ICT Division to create a council of 500 Instagram influencers and it was launched in early April with 200 influencers, funded by National Bank Limited.

The main focus of that initiative was to use the council to hold open discussions on a range of topics such as health, education, technology and the environment. However, with the outbreak of the global pandemic in Bangladesh, both the ICT Division and Xomad shifted their focus on raising awareness about coronavirus.

Approximately 54 percent of the population in Bangladesh is under the age of 34, making the younger generation the council's target Instagram users.

Both the Bangladeshi government and Xomad want to utilize the council to reach more youngsters to raise awareness among the masses on the importance of maintaining social distance in order to curb the spread of the deadly virus.

Speaking about the project with The Business Standard, Zunaid Ahmed Palak, the state minister of ICT Division, said, "We teamed up with Xomad to reach out to the young generation on important national issues. We chose Instagram as the project's platform since the youngsters use this app heavily."

The team was able to spread the message in more than 300 small towns and to over 15 million people through the influencers in Bangladesh.

"Experience from this project will help us engage the young generation in national issues in the future and hopefully their activities will reflect on our policy making. Such initiatives will be helpful to achieve these targets." he added.

The state minister also said that this platform will be used to raise awareness about a variety of social issues such as violence against women, the environment and anti-drugs campaigns in the future.

What do the influencers think about the project?

In a conversation with this correspondent, one of the influencers in the council, Bari, said, "As a social media influencer I feel like I have responsibilities towards our society and the nation. As this pandemic is causing real harm to the people of our country and the world, I am trying my best to spread positivity and awareness among others."

Bari's awareness post on his Instagram account also has the World Health Organization (WHO)'s Instagram account tagged which contains helpful information on staying safe from coronavirus.

"After posting pictures about covid-19 awareness, people are commenting on my posts and directly messaging me to let me know that they are doing everything they can to stay indoors and keep themselves and their family members cheerful," Bari added.

He further said, "I am personally an animal-loving person and I have pets of my own. When I got to know that I need to create content on covid-19 awareness, the first thing I had in my mind was to take a picture with my pet. Animals are also a part of our family and we need to make sure that they are safe."

Through social media, Bari is raising awareness and sharing his thoughts on staying home and staying safe. "I go live from my account to interact with my followers - telling them to stay away from rumours. I try to hold conversations with them and entertain them by singing, drawing, and mostly by talking. I also share cooking and fitness tips with them so they can stay healthy regardless of the situation," Bari remarked.

Upon being asked about the response to the campaign and how he prepares his posts, Bari explained, "This is a really tough situation and us influencers are trying our best to stand behind every person in our Instagram family and urging them to spread awareness and positivity among their followers. I'm personally having great responses from my followers, and this keeps me motivated."

Bari hopes that social media leaders will come through with their posts and make people aware about the importance of maintaining social distance and hygiene in these trying times to help flatten the curve.

 

Top News

Bangladeshi influencers / Instagram / coronavirus awareness

Comments

While most comments will be posted if they are on-topic and not abusive, moderation decisions are subjective. Published comments are readers’ own views and The Business Standard does not endorse any of the readers’ comments.

Top Stories

  • Illustration: TBS
    Foreign aid for national budget drops by $1 billion: Finance Minister
  • Photo: Reuters
    A tragedy that will also shake up the region's geopolitics
  • Photo: Mumit M
    RMG factories running below capacity due to less work orders: BGMEA chief

MOST VIEWED

  • Marilyn Monroe. Photo: Collected
    Marilyn Monroe: An actress more than just a sex symbol
  • Miracle in Cell No. 7: Heartwarming Story inside a Prison Cell
    Miracle in Cell No. 7: Heartwarming Story inside a Prison Cell
  • Top YouTube Movie Channels. Photo: Collected
    Top YouTube movie channels to watch full length movies online free
  • Masha Islam. Photo: Courtesy
    MASHA ISLAM The girl with the gifted voice
  • Janowar poster. Photo: Collected
    Janowar: Portraying the real-life horror on screen
  • Cheeni movie. Photo: Collected
    Cheeni: A bittersweet story of a mother and a daughter

Related News

  • Meta says Trump to be allowed back on Facebook, Instagram
  • Lionel Messi sets new world record, beats viral egg photo as most liked post on Instagram
  • Meta unveils new tools for earning money through Facebook and Instagram
  • Instagram users face outages in some areas
  • Instagram and Gmail overhauls spark user base backlash

Features

Photo: Reuters

A tragedy that will also shake up the region's geopolitics

14m | Panorama
Nimah designed by Compass Architects- Wooden tiles. Photo: Junaid Hasan Pranto

Trendy flooring designs to upgrade any space

10h | Habitat
Benefits of having high ceilings in your new home

Benefits of having high ceilings in your new home

10h | Habitat
Each Reverse Osmosi plant can produce approximately 8,000 litres of drinking water a day for around 250 families. Photo: Sadiqur Rahman

A drop in the ocean of persistent water crisis

11h | Panorama

More Videos from TBS

30% companies see double-digit growth even in hard times

30% companies see double-digit growth even in hard times

2h | TBS Insight
Challenging time waiting for RMG

Challenging time waiting for RMG

9h | TBS Round Table
"Full Moon Meditation" organized by Department of Theater and Performance Studies, University of Dhaka

"Full Moon Meditation" organized by Department of Theater and Performance Studies, University of Dhaka

9h | TBS Graduates
10 cricketers who have played over 400 T20 matches

10 cricketers who have played over 400 T20 matches

9h | TBS SPORTS

Most Read

1
Photo: Courtesy
Panorama

From 'Made in Bangladesh' to 'Designed in Bangladesh'

2
Leepu realised his love for cars from a young age and for the last 40 years, he has transformed, designed and customised hundreds of cars. Photo: Collected
Panorama

'I am not crazy about cars anymore': Nizamuddin Awlia Leepu

3
Master plan for futuristic Chattogram city in the making
Districts

Master plan for futuristic Chattogram city in the making

4
The International Monetary Fund (IMF) logo is seen outside the headquarters building in Washington, U.S., September 4, 2018. REUTERS/Yuri Gripas/File Photo
Economy

IMF approves $4.7 billion loan for Bangladesh, calls for ambitious reforms

5
Belal Ahmed new acting chairman of SIBL
Banking

Belal Ahmed new acting chairman of SIBL

6
Photo: Collected
Crime

Prime Distribution MD Mamun arrested in fraud case

EMAIL US
[email protected]
FOLLOW US
WHATSAPP
+880 1847416158
The Business Standard
  • About Us
  • Contact us
  • Sitemap
  • Privacy Policy
  • Comment Policy
Copyright © 2023
The Business Standard All rights reserved
Technical Partner: RSI Lab

Contact Us

The Business Standard

Main Office -4/A, Eskaton Garden, Dhaka- 1000

Phone: +8801847 416158 - 59

Send Opinion articles to - [email protected]

For advertisement- [email protected]