LafargeHolcim Bangladesh Limited (LHBL) has unveiled a new look of its Supercrete Cement bag which will be available by 10 June 2021 in all the markets.
Rajesh Surana, CEO of LHBL, unveiled the new design of the cement bag through a virtual programme held on Tuesday, read a press release.
Gazi Mahfuzur Rahaman, sales and marketing director, was also present during the unveiling.
Supercrete is the only Portland Limestone Cement (PLC) brand in Bangladesh. LafargeHolcim Bangladesh sources limestone, the basic raw material of cement from its own quarry in Meghalaya, India.
Surana said, "LafargeHolcim Bangladesh always emphasises innovation and customer satisfaction. As a part of this, we are unveiling the new look of our Supercrete cement bag with a new tagline 'Shera Maan Shothik Nirman' which also truly represents the Supercrete brand."