Danish company Novozymes unveiled a new biological concept named Livelong- a sustainable solution to produce better quality and long-lasting clothes by plant-based fibres.
The embassy of Denmark in Dhaka and Novozymes in this regard jointly organised a programme on Sunday (Nov 24) at the Edge Gallery in Dhaka.
The event included a guided tour through various booth stations, presenting consumer and market insights and showcasing Novozymes' new concept, Livelong.
A panel discussion was also held on how to make Bangladesh's textile industry more sustainable with a focus on the challenges the country's textile industry faces. Industry experts, buyers, brands and other stakeholders participated in the discussion.
Danish Ambassador to Bangladesh Winnie Estrup Petersen said that "Bangladesh plays a vital role in adopting sustainable practices especially in textile and garments' industry. I am glad that Novozymes is a partner to Bangladesh in its journey in adopting more sustainable practices.
Being a country of energy efficiency and environmentally friendly solutions, Denmark is always striving towards technological advancements through research and development. Sustainability is not only a word, rather a way of living and sharing with all, for the well-being and future of the world we live in, she added.
Dr Rubana Huq, president of the Bangladesh Garment Manufacturers and Exporters Association (BGMEA), said "Market is changing, consumers are changing, and consumption patterns are changing. The future generation are more conscious about what they are purchasing. They are not buying the product only, instead they are also buying experiences. They want to know which impact their choices have on the environment.
"All textile manufacturing, even with eco-friendly fibres have a hefty environmental impact. So, the brands should discover the way of sustainable garments to satisfy consumers," said Ms Ethel Fanny Laursen, business unit director of Novozymes.
The Livelong concept can address the challenges of the garments industry. It makes it possible for the first time to extend the life of plant-based fabrics by 20 percent, making the garments look new, she said.