Standard Chartered Bank and LBC Media Entertainment Company (LBC), a concern of Agrani Holdings Group, have recently announced a partnership through which the bank's cardholders will enjoy preferential access to LBC's video streaming service.
Under the arrangement, Standard Chartered Bank credit cardholders will enjoy 14-month viewership by availing a 12-month subscription package, read a press release issued on Monday.
In addition, Standard Chartered credit cardholders will enjoy double reward points while paying subscription fee under this promotion.
As a content distribution partner, Agrani Holdings Group hopes to expand its reach and business by entrusting the online streaming platform to telecom, internet providers, OEMs including set-top boxes and TV sets, and promote the brand in the country through marketing tie-ups.
LBC has recently launched Addatimes and Eros, popular entertainment over-the-top (OTT) platforms and web channels featuring original web series and short films, in Bangladesh.
Tawfique Imam, head of Credit Card, Personal Loan (CCPL) & Corporate Partnerships at Standard Chartered Bank said, "The media consumption patterns, which were already evolving, are now changing faster than ever. Through our partnership with LBC, we are continuing to build an ecosystem of products and services that caters to the digital lifestyle of our customers with curated experiences."
Omar Faruque, head of Operation and Sales of LBC said, "Partnership with Standard Chartered Bank will enhance the opportunity of reaching out to a bigger audience in delivering Video-On-Demand service across the country. Execution of the OTT platform will be carried out by LBC Media Entertainment Company in Bangladesh."