Messe Frankfurt’s apparel expo goes virtual
World+Biz
Messe Frankfurt, one of the world's largest trade fair, congress and event organisers, has decided to take the summer edition show to a virtual platform with the aim to support the sourcing community through these unprecedented times.
The summer edition-2020 of Texworld, Apparel Sourcing, Home Textile Sourcing will be presented across digital platforms between July 21 and 23. The expo was scheduled to be held at Javits Centre in New York.
They have taken the summer edition-2020 of sourcing event on virtual as Javits Centre has been turned into a makeshift hospital due to the Covid-19 pandemic, said a press release.
The transition to a virtual event for the summer edition reinforces the fierce commitment to supporting the industry through both good and challenging times.
With the returning support of long-standing exhibitors – international and domestic – the July events will open with similar features found on the trade show floor.
An online showroom will highlight material innovations; while allowing visitors to chat with representatives about specific requirements, factory options and more.
Attendees and exhibitors will have the opportunity to get connected through a smart and intuitive networking tool that calculates and recommends the most relevant people and sessions to users.
In addition to the digital exhibit presentation, a comprehensive educational programme will run alongside.
Topics will range from sustainability initiatives, environmental and ethical impacts to business tips and sourcing options amidst a pandemic.
A total of 843 exhibitors from 20 countries with co-located events represented and over 6,000 visitors participated in the Summer Edition-2019.
Six fabric, garments and home textile manufacturers took part from Bangladesh at the expo.
The next Texworld, Apparel Sourcing and home textile sourcing USA will be held from 25-27 January 2021, Intertextile Shanghai Apparel Fabrics from 23-25 September 2020 and Texworld and Apparel Sourcing Paris from 1-4 February 2021.
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