The Indonesian branches of US fast food chain McDonald's recently found themselves swamped with demand for the newly launched BTS Meal which eventually forced them to close.
Many people ordered the meal inspired by the Korean boyband that there were fears it could cause a new Covid hotspot, reports the BBC,
"We temporarily closed four of six McDonald's stores here in Semarang for a couple of days," Fajar Purwoto, the Indonesian city's public order agency head, said, according to news agency AFP.
"I don't want Semarang to be in the Covid-19 red zone again."
This may all seem a bit of an overreaction to a meal consisting of 10 chicken nuggets, chips, a coke and two sauces (sweet chilli and Cajun, for those who are interested). But that is underestimating the enormous pull of the seven-member K-Pop phenomenon that is BTS. Their last single Butter broke global records when it premiered last month, while they beat superstars like Taylor Swift to be named best-selling album of 2020.