EU to open investigation into $2.1 billion Google, Fitbit deal - sources
The four-month long investigation will kick off following the end of the European Commission’s preliminary review on Aug. 4
FILE PHOTO: Fitbit Blaze watch is seen in front of a displayed Google logo in this illustration picture taken, November 8, 2019. REUTERS/Dado Ruvic/File Photo
EU antitrust regulators are set to open a full-scale investigation into Alphabet Inc unit Google's $2.1 billion (1.6 billion pounds) bid for fitness tracker maker Fitbit, people familiar with the matter said on Wednesday.
The four-month long investigation will kick off following the end of the European Commission's preliminary review on Aug. 4, the people said.
Google earlier this month offered not to use Fitbit's health data to help it target ads in an attempt to address EU antitrust concerns. The opening of a full-scale investigation suggests that this is not sufficient.
