A media and commerce company named 'TOGETHXR' has been formed by four talented US Olympians to eradicate gender inequality from sports coverage.
Olympic medalists Alex Morgan, Chloe Kim, Simone Manuel and Sue Bird have collaborated to run the media company that will put women's sports in its top priority, reports CNN.
The company will also focus on contents that feature female athletes and sports journalists like Maya Brady, Ibtihaj Muhammad and Taylor Rooks.
Despite the growing number of female athletes, men's sports have always caught the attention of the media. That's why sportswomen receive less than 5% of sports coverage, according to a report by the United Nations Educational, Scientific and Cultural Organization.
Four medals winner of the 2016 Olympics, Simone Manuel shared her excitement twitting that, "I can't wait to share everything we have in store. There has never been a place for women that exist like this. It's about damn time."
TOGETHXR is backed by Magnet Companies with a "mid-seven figure investment," according to the New York Times.
The company will debut its premiere on YouTube screening a docuseries named "Fenom," that follows 17-year-old boxing champion Chantel "Chicanita" Navarro.