Ziauddin Adil, chief executive officer (CEO) of Top of Mind, a local advertisement agency, represented Bangladesh at the 10th India Public Relations and Corporate Communications (IPRCC) Conference 2019.
Adil was previously named "Person of the Year" by the Singapore based Asia One agency for his contributions to the corporate communications industry of Bangladesh.
Organised by 'Exchange4Media', the IPRCC conference was held in New Delhi, India on December 20.
As the only invitee delegate from Bangladesh, Ziauddin Adil participated in a special panel discussion on how to measure the impact of shifting communication strategies and objectives.
Explaining the situation in Bangladesh, he said, "Media is no longer just a number of publishers. Media has become every individual. It has become more challenging."
He also highlighted the importance the communications industry and the evolution of public relations (PR) in Bangladesh and talked about the media landscape and the future prospects of Bangladesh in this sector.
The daylong conference underlined important issues such as digital and social PR, political PR, and the potential for artificial intelligence in the communications industry in the future.
More than 100 CEOs of multinational organisations of various countries participated in this conference.
Bharatiya Janata Party spokesperson Gaurav Bhattiya and Shiv Sena spokesperson Priyanka Chaturvedi, along with top leaders of other political parties and business organisations, were present there as well.