Ramadan digital campaigns should focus on customer needs | The Business Standard
Skip to main content
  • Home
  • Economy
    • Aviation
    • Banking
    • Bazaar
    • Budget
    • Industry
    • NBR
    • RMG
    • Corporates
  • Stocks
  • Analysis
  • World+Biz
  • Sports
  • Features
    • Book Review
    • Brands
    • Earth
    • Explorer
    • Food
    • Habitat
    • In Focus
    • Luxury
    • Mode
    • Panorama
    • Pursuit
    • Wheels
  • Epaper
    • GOVT. Ad
  • More
    • Subscribe
    • Videos
    • TBS Graduates
    • Thoughts
    • Splash
    • Bangladesh
    • Supplement
    • Infograph
    • Archive
    • COVID-19
    • Long Read
    • Interviews
    • Offbeat
    • Tech
    • Magazine
  • বাংলা
The Business Standard

Thursday
November 30, 2023

Sign In
Subscribe
  • Home
  • Economy
    • Aviation
    • Banking
    • Bazaar
    • Budget
    • Industry
    • NBR
    • RMG
    • Corporates
  • Stocks
  • Analysis
  • World+Biz
  • Sports
  • Features
    • Book Review
    • Brands
    • Earth
    • Explorer
    • Food
    • Habitat
    • In Focus
    • Luxury
    • Mode
    • Panorama
    • Pursuit
    • Wheels
  • Epaper
    • GOVT. Ad
  • More
    • Subscribe
    • Videos
    • TBS Graduates
    • Thoughts
    • Splash
    • Bangladesh
    • Supplement
    • Infograph
    • Archive
    • COVID-19
    • Long Read
    • Interviews
    • Offbeat
    • Tech
    • Magazine
  • বাংলা
THURSDAY, NOVEMBER 30, 2023
Ramadan digital campaigns should focus on customer needs

Thoughts

Kazi Monirul Kabir
05 May, 2021, 10:50 am
Last modified: 05 May, 2021, 12:40 pm

Related News

  • A Bangladeshi website for sustainable branding
  • ULAB Digital Marketing Club hosts ‘ABC of Band Marketing’
  • Threads not available in EU: Here’s why
  • Jumatul Wida observed
  • Muslims around the world consider climate during Ramadan

Ramadan digital campaigns should focus on customer needs

With the uncertainty surrounding the second lockdown imposed by the Bangladesh Government, it is safe to say that businesses should focus more on their digital practices this year

Kazi Monirul Kabir
05 May, 2021, 10:50 am
Last modified: 05 May, 2021, 12:40 pm
Kazi Monirul Kabir, Country Director, Httpool Bangladesh. Illustration: TBS
Kazi Monirul Kabir, Country Director, Httpool Bangladesh. Illustration: TBS

Ramadan is one of the most exciting months in Bangladesh. The festivities of Eid provide business owners and brands an opportunity to engage in a month-long Ramadan campaign. With everyone running campaigns for this month, especially on digital platforms, it becomes essential to stand out among the masses to capture everyone's attention.

Lessons from 2020

Last year Bangladesh went into a nationwide lockdown that initially caused disruptions to all businesses. Business owners suffered terribly since Ramadan happens to be one of the busiest times of the calendar. Some companies even claim to generate a majority of their revenue during this time. Things looked bleak for all types of businesses ranging from large corporations, SMEs, agencies, and even freelancers.  

The Business Standard Google News Keep updated, follow The Business Standard's Google news channel

However, the lockdown helped push Bangladeshi businesses to develop or focus on the digital aspect of their businesses. The use of digital platforms proved to be a turning point. The extensive use of digital platforms, specifically Facebook, has ensured that brands remain connected with their customers and engaged with their followers. It also confirmed that communities remain interconnected. Bangladesh has not previously experienced rapid digital transformation; therefore, brands need to be made aware of the shift, enabling them to be more receptive to the changes in consumer mindsets.

Change in Consumer Behavior

Consumer behavior tends to change drastically both online and offline in the month leading up to Ramadan. Practicing Muslims have been known to bring about changes to their sleep and work schedules and are more focused on praying and spending time at home with family. Online expenditure behind groceries, clothing, and home appliances tend to increase during this time. With the uncertainty surrounding the second lockdown imposed by the Bangladesh Government, it is safe to say that businesses should focus more on their digital practices this year.

Illustration: TBS
Illustration: TBS

Running campaigns while keeping customer needs in mind

According to a whitepaper published by Httpool on Ramadan Insights, brands tend to spend 20% more on advertising during Ramadan. But just increasing the amount will not generate good leads for the business nor help the brand stand out among the already crowded pool. Business owners need to keep in mind what the customers want and run campaigns accordingly.

Shoppers are increasingly price-sensitive and look to Facebook for deals and inspiration. According to "Facebook's Ramadan and Eid Study" by YouGov, 3 out of 4 people tend to look for bargains during Ramadan/Eid. In contrast, 57% of people surveyed said that they use Facebook platforms to shop for themselves or others.

Keeping all this in mind, brands should run digital advertising campaigns on platforms like Facebook with more empathetic and authentic tones. At the same time, their campaigns should be able to "delight consumers" that are more likely to generate quality leads. As mentioned earlier, people are already more focused on worshiping and spending time with family, so anything less than delightful will not capture their attention. Campaigns that have offers, discounts, or seem like bargains will bring the consumers to your business doors.

Having a concrete mobile strategy

An interesting statistic from the Indonesian market showed that the mobile-first market has an estimated 71% mobile internet user penetration rate in 2021. While we do not have exact data on the Bangladeshi market, 85% of Indonesian people celebrate Ramadan, which is similar to us. People will be on the move during these festival seasons, and users will spend more time on mobile than ever before. This could mean that if business owners are trying to stand out with their Ramadan campaigns, then it is essential that a dedicated mobile communication strategy will add reach and help gain improved engagements.

Improving Convenience

Last year's digital activities led to a massive spike in retail and e-commerce businesses in Bangladesh. The citizens will likely be already occupied with other pressing matters such as prayers and worship; therefore, brands should improve the user's online shopping experience. A smoother experience and faster delivery time might help increase those sales figures.

Ramadan is a significant month for all business owners in Bangladesh, seeing how they generate the highest revenue during this time. Given the current situation, utilizing digital platforms is the most sensible approach going forward, and hence,  digital advertising is crucial. Thus it is essential to know the mindset of consumers before running campaigns for Ramadan.


Kazi Monirul Kabir, Country Director, Httpool Bangladesh

Top News

Ramadan 2021 / Ramadan / Digital campaigns / Digital Marketplace / digital marketing / Digital advertising

Comments

While most comments will be posted if they are on-topic and not abusive, moderation decisions are subjective. Published comments are readers’ own views and The Business Standard does not endorse any of the readers’ comments.

Top Stories

  • Go for reforms as Five-Year Plan goes off track: Report
    Go for reforms as Five-Year Plan goes off track: Report
  • Henry Kissinger. Photo: UNB
    Henry Kissinger, controversial US diplomat, dies at 100
  • File photo of Raushan Ershad
    Won't participate in JS election: Raushan Ershad

MOST VIEWED

  • Despite some positives like, changes in wordings the major things workers demand have not been reflected in the amendments. Photo: TBS
    Bangladesh could be target of US labour policy, warns Washington mission
  • TBS file photo
    Over 50 lakh Bangladeshis living abroad: Census
  • Taka appreciated officially, market reacts quite opposite
    Taka appreciated officially, market reacts quite opposite
  • Only approved appraisers to assess loan collateral: Cenbank 
    Only approved appraisers to assess loan collateral: Cenbank 
  • Mominul Islam. File Photo: Courtesy
    IPDC CEO Mominul to step down after 4 terms
  • File Photo: Reuters
    Reserves now at $19.52 billion: Bangladesh Bank

Related News

  • A Bangladeshi website for sustainable branding
  • ULAB Digital Marketing Club hosts ‘ABC of Band Marketing’
  • Threads not available in EU: Here’s why
  • Jumatul Wida observed
  • Muslims around the world consider climate during Ramadan

Features

Illustartion:TBS

Low tax-GDP ratio: Reluctant taxpayers, faulty structure

1h | Panorama
Illustration: TBS

I am afraid even to post a thank you note on Facebook: Khadija

47m | Panorama
Sketch: TBS

Towards a brighter tomorrow: India's G20 presidency and the dawn of a new multilateralism

37m | Panorama
Mugger crocodiles are among the most docile crocodile species. Considered extinct, one was ‘rescued’ near Pabna in 2018, after 50 years. But rescued from what? PHOTO: MUNTASIR AKASH

'Successfully rescued' or 'forcefully removed'?

1h | Earth

More Videos from TBS

Why is Google deleting inactive accounts?

Why is Google deleting inactive accounts?

11h | Tech Talk
Ukraine is trying to increase exports amid fears

Ukraine is trying to increase exports amid fears

14h | TBS World
Cats and dogs in the whole house of one bigha of land in Narayanganj!

Cats and dogs in the whole house of one bigha of land in Narayanganj!

13h | TBS Stories
Referees being helped by British Airways pilots to improve VAR chaos

Referees being helped by British Airways pilots to improve VAR chaos

12h | TBS SPORTS
EMAIL US
[email protected]
FOLLOW US
WHATSAPP
+880 1847416158
The Business Standard
  • About Us
  • Contact us
  • Sitemap
  • Privacy Policy
  • Comment Policy
Copyright © 2023
The Business Standard All rights reserved
Technical Partner: RSI Lab

Contact Us

The Business Standard

Main Office -4/A, Eskaton Garden, Dhaka- 1000

Phone: +8801847 416158 - 59

Send Opinion articles to - [email protected]

For advertisement- [email protected]