Ramadan digital campaigns should focus on customer needs
Skip to main content
  • Home
  • Economy
  • Stocks
  • Analysis
  • World+Biz
  • Sports
  • Features
  • Epaper
  • More
    • Subscribe
    • COVID-19
    • Bangladesh
    • Splash
    • Videos
    • Games
    • Long Read
    • Infograph
    • Interviews
    • Offbeat
    • Thoughts
    • Podcast
    • Quiz
    • Tech
    • Archive
    • Trial By Trivia
    • Magazine
    • Supplement
  • বাংলা
The Business Standard

Wednesday
August 10, 2022

Sign In
Subscribe
  • Home
  • Economy
  • Stocks
  • Analysis
  • World+Biz
  • Sports
  • Features
  • Epaper
  • More
    • Subscribe
    • COVID-19
    • Bangladesh
    • Splash
    • Videos
    • Games
    • Long Read
    • Infograph
    • Interviews
    • Offbeat
    • Thoughts
    • Podcast
    • Quiz
    • Tech
    • Archive
    • Trial By Trivia
    • Magazine
    • Supplement
  • বাংলা
WEDNESDAY, AUGUST 10, 2022
Ramadan digital campaigns should focus on customer needs

Thoughts

Kazi Monirul Kabir
05 May, 2021, 10:50 am
Last modified: 05 May, 2021, 12:40 pm

Related News

  • IPDC Finance holds digital marketing training for women entrepreneurs
  • Zakat can reduce economic inequality in society
  • Sharbat-E-Mohabbat!
  • Walton customers get cash rewards, free products
  • Apps that take care of your wellness during Ramadan

Ramadan digital campaigns should focus on customer needs

With the uncertainty surrounding the second lockdown imposed by the Bangladesh Government, it is safe to say that businesses should focus more on their digital practices this year

Kazi Monirul Kabir
05 May, 2021, 10:50 am
Last modified: 05 May, 2021, 12:40 pm
Kazi Monirul Kabir, Country Director, Httpool Bangladesh. Illustration: TBS
Kazi Monirul Kabir, Country Director, Httpool Bangladesh. Illustration: TBS

Ramadan is one of the most exciting months in Bangladesh. The festivities of Eid provide business owners and brands an opportunity to engage in a month-long Ramadan campaign. With everyone running campaigns for this month, especially on digital platforms, it becomes essential to stand out among the masses to capture everyone's attention.

Lessons from 2020

Last year Bangladesh went into a nationwide lockdown that initially caused disruptions to all businesses. Business owners suffered terribly since Ramadan happens to be one of the busiest times of the calendar. Some companies even claim to generate a majority of their revenue during this time. Things looked bleak for all types of businesses ranging from large corporations, SMEs, agencies, and even freelancers.  

However, the lockdown helped push Bangladeshi businesses to develop or focus on the digital aspect of their businesses. The use of digital platforms proved to be a turning point. The extensive use of digital platforms, specifically Facebook, has ensured that brands remain connected with their customers and engaged with their followers. It also confirmed that communities remain interconnected. Bangladesh has not previously experienced rapid digital transformation; therefore, brands need to be made aware of the shift, enabling them to be more receptive to the changes in consumer mindsets.

Change in Consumer Behavior

Consumer behavior tends to change drastically both online and offline in the month leading up to Ramadan. Practicing Muslims have been known to bring about changes to their sleep and work schedules and are more focused on praying and spending time at home with family. Online expenditure behind groceries, clothing, and home appliances tend to increase during this time. With the uncertainty surrounding the second lockdown imposed by the Bangladesh Government, it is safe to say that businesses should focus more on their digital practices this year.

Illustration: TBS
Illustration: TBS

Running campaigns while keeping customer needs in mind

According to a whitepaper published by Httpool on Ramadan Insights, brands tend to spend 20% more on advertising during Ramadan. But just increasing the amount will not generate good leads for the business nor help the brand stand out among the already crowded pool. Business owners need to keep in mind what the customers want and run campaigns accordingly.

Shoppers are increasingly price-sensitive and look to Facebook for deals and inspiration. According to "Facebook's Ramadan and Eid Study" by YouGov, 3 out of 4 people tend to look for bargains during Ramadan/Eid. In contrast, 57% of people surveyed said that they use Facebook platforms to shop for themselves or others.

Keeping all this in mind, brands should run digital advertising campaigns on platforms like Facebook with more empathetic and authentic tones. At the same time, their campaigns should be able to "delight consumers" that are more likely to generate quality leads. As mentioned earlier, people are already more focused on worshiping and spending time with family, so anything less than delightful will not capture their attention. Campaigns that have offers, discounts, or seem like bargains will bring the consumers to your business doors.

Having a concrete mobile strategy

An interesting statistic from the Indonesian market showed that the mobile-first market has an estimated 71% mobile internet user penetration rate in 2021. While we do not have exact data on the Bangladeshi market, 85% of Indonesian people celebrate Ramadan, which is similar to us. People will be on the move during these festival seasons, and users will spend more time on mobile than ever before. This could mean that if business owners are trying to stand out with their Ramadan campaigns, then it is essential that a dedicated mobile communication strategy will add reach and help gain improved engagements.

Improving Convenience

Last year's digital activities led to a massive spike in retail and e-commerce businesses in Bangladesh. The citizens will likely be already occupied with other pressing matters such as prayers and worship; therefore, brands should improve the user's online shopping experience. A smoother experience and faster delivery time might help increase those sales figures.

Ramadan is a significant month for all business owners in Bangladesh, seeing how they generate the highest revenue during this time. Given the current situation, utilizing digital platforms is the most sensible approach going forward, and hence,  digital advertising is crucial. Thus it is essential to know the mindset of consumers before running campaigns for Ramadan.


Kazi Monirul Kabir, Country Director, Httpool Bangladesh

Top News

Ramadan 2021 / Ramadan / Digital campaigns / Digital Marketplace / digital marketing / Digital advertising

Comments

While most comments will be posted if they are on-topic and not abusive, moderation decisions are subjective. Published comments are readers’ own views and The Business Standard does not endorse any of the readers’ comments.

Top Stories

  • Brioche rolls exit an oven at the Brioche Pasquier factory in Milton Keynes, UK.Photographer: Ryan Peters/Brioche Pasquier
    The great European energy crisis is now coming for your food
  • Photo: Collected
    Bangladesh's export to grow with 98% duty-free market access: China
  • Photo: Bloomberg
    Bangladesh-Iraq trade grows four-fold

MOST VIEWED

  • Why superpower crises are a good thing
    Why superpower crises are a good thing
  • Pharma companies: A safe haven for investors in this bear market
    Pharma companies: A safe haven for investors in this bear market
  • Photo: BSS
    Begum Fazilatunnessa Mujib . . . woman of moral power
  • Kaium Ahmed. Illustration: TBS
    Why do Bangladeshi companies decline after the Founder’s demise?
  • Samiha Binte Tariq. Illustration: TBS
    Do geopolitical events influence Bangladesh stock market volatility?
  • From left- Sheikh Hasina, Bangabandhu Sheikh Mujibur Rahman and Bangamata Sheikh Fazilatunnesa Mujib. Photo: Courtesy
    Bangamata Fazilatunnesa: An inspiration to Bangabandhu, Bangladesh and the future generations

Related News

  • IPDC Finance holds digital marketing training for women entrepreneurs
  • Zakat can reduce economic inequality in society
  • Sharbat-E-Mohabbat!
  • Walton customers get cash rewards, free products
  • Apps that take care of your wellness during Ramadan

Features

The elevated ground is made out of soil on which grass and trees have grown. This grass-covered elevated ground extends to the perimeter of the establishment. Photo: Maruf Raihan

Aman Mosque: Where form and function complement each other

14h | Habitat
Photo: BSS

Begum Fazilatunnessa Mujib . . . woman of moral power

1d | Thoughts
Will Glass Cosmetics be your next skincare holy grail?

Will Glass Cosmetics be your next skincare holy grail?

1d | Brands
Akij Tableware: More than just dishes on a table

Akij Tableware: More than just dishes on a table

1d | Brands

More Videos from TBS

Why Donald Trump buried ex-wife Ivana at a golf course

Why Donald Trump buried ex-wife Ivana at a golf course

4h | Videos
In absence of groom, his brother stands by the bride

In absence of groom, his brother stands by the bride

6h | Videos
Tajia procession of Muharram

Tajia procession of Muharram

7h | Videos
Importance of Ashura in Islam

Importance of Ashura in Islam

9h | Videos

Most Read

1
Dollar crisis: BB orders removal of 6 banks’ treasury chiefs 
Banking

Dollar crisis: BB orders removal of 6 banks’ treasury chiefs 

2
Diesel price hiked by Tk34 per litre, Octane by Tk46
Energy

Diesel price hiked by Tk34 per litre, Octane by Tk46

3
Housing projects sprouting up by Dhaka-Mawa expressway
Real Estate

Housing projects sprouting up by Dhaka-Mawa expressway

4
Infographic: TBS
Banking

Dollar rate will be left to market after two months: Governor

5
Photo: Collected
Transport

Will Tokyo’s traffic model solve Dhaka’s gridlocks?

6
Bangladesh to resume talks for Ukrainian wheat import
Economy

Bangladesh to resume talks for Ukrainian wheat import

EMAIL US
[email protected]
FOLLOW US
WHATSAPP
+880 1847416158
The Business Standard
  • About Us
  • Contact us
  • Sitemap
  • Privacy Policy
  • Comment Policy
Copyright © 2022
The Business Standard All rights reserved
Technical Partner: RSI Lab

Contact Us

The Business Standard

Main Office -4/A, Eskaton Garden, Dhaka- 1000

Phone: +8801847 416158 - 59

Send Opinion articles to - [email protected]

For advertisement- [email protected]