Vivo, the global leading smartphone manufacturer company becomes the official partner of UEFA Euro 2020 and 2024.
Vivo has announced a four-year deal with UEFA under which the smartphone manufacturer will become an official partner for UEFA Euro 2020 and UEFA Euro 2024, says a Vivo press release.
The company revealed this in an online media event held recently marking the expansion of Vivo in European markets.
Denny Deng, vice president, president of European Business at vivo, said, "We share the passion of football with our friends around the world, which is even more of a reason for us to be excited about this new partnership with UEFA, for the Euro championship. Both UEFA and vivo share a passion for excellence, and for providing unique and exciting new experiences for our fans. This forms part of our long-term commitment to Europe,"
After a successful journey in India, Bangladesh, Indonesia, vivo marked its official entry into six countries of Europe – France, Germany, Italy, Poland, Spain, and the United Kingdom.
The entry follows extensive preparation, including research and interviews with 9,000 people across Europe, with the goal to understand individual needs of each consumer.
The media event was also an opportunity for vivo representatives to announce key partnerships, as well as its first line-up of smartphones and companion devices for the European market.
Denny Deng said, "We are truly excited to come to Europe, to take this opportunity to officially introduce ourselves and our first product line-up for the European markets. This has been a challenging year for people and businesses around the globe, and many things have changed. Nevertheless, our commitment to people and our business in Europe has not changed, as our philosophy is and always will be doing the right thing, and doing it right."
"Since our first step into international markets in 2014, we have committed to delivering our innovative and quality products to consumers, designed with them in mind. As we're a brand loved by over 370 million people worldwide, we're confident we will earn the trust of customers throughout Europe," he added.
The 25-year old startup vivo has established its European Headquarters in Dusseldorf which has currently a team of over 70 people from 16 nationalities, with a background from various industry verticals, including FMCG, automotive, consumer electronics, hospitality and home care.
The media event was also an opportunity for vivo representatives to introduce its first line-up of smartphones and companion devices for the European market. Sitting on top of the current range is the vivo X51 5G. The company has also presented a series of mid-tier devices from the vivo Y series – the Y70, Y20s and Y11s - focusing on battery, design, and camera features.