Twitter unveils 'super follow' feature

Twitter has announced plans for a new "super follow" function that will allow account holders to charge for additional exclusive content.

This could be in the form of additional tweets, joining a community group or getting a newsletter, the company said.

At a virtual event held for investors, Twitter unveiled its plans, reports the BBC

It is the first time in a while that the platform has announced significant changes to how it can be used by individuals.

It also said it was testing a live audio discussion service that has proven popular with a new competitor, the Clubhouse, an audio-only social network.

"Why don't we start with why folks don't believe in us," said Twitter founder Jack Dorsey.

"We're slow, we're not innovative, and we're not trusted."

Twitter, which was launched in 2006 and recorded its first annual profit in 2018, said it hoped to double its revenue in 2023.

"Twitter is unquestionably looking for ways to drive new revenue streams with this new service," said analyst Ben Wood from CCS Insight.

"For those with compelling enough content this service could be attractive but I expect it will be hard to deliver big paydays for the average Twitter user."

The news has received a mixed reaction among Twitter users. Social media consultant Matt Navarra asked his followers whether they would be prepared to pay a premium for their favourite accounts - and 85% responded that they would not.

A spokesman for Twitter said Super Follow was due to be launched this year.