World’s fastest growing smartphone brand Realme releases H1 2020 results

Realme, one of the leading smartphone brands globally, has recently released its H1 2020 figures and statistics.

According to a press release, Realme reported 11% growth in Q2 2020, the only major brand to have registered a double-digit positive figure and has been named the fastest growing smartphone brand in the world for four consecutive quarters by Counterpoint.

In Q1, Counterpoint also reported that Realme was one of the only two brands to have registered positive growth with 157% YoY, the press release said. 
The smartphone company claims that it has added 15M users in the first half of the year.

Realme reported that it is now a top 4 smartphone brand in Thailand, India, Cambodia and Egypt, and also achieved TOP 5 in Myanmar, Philippines, Ukraine, Indonesia and Vietnam, according to the Counterpoint Research and IDC. 

Realme said it has focused on promoting 5G products in retail markets. It has launched the first 5G-capable flagship phone in India, as well as Thailand's first 5G phone. The company has also launched Cambodia's first 5G phone under $1,000, the press release reads. 

Realme implemented a 'Smartphone + AIoT' dual-driven strategy in 2020. In spite of a challenging economic environment, Realme claimed to have successfully met targets laid out in this initiative. Realme is on track to launch over 50 AIoT products in 2020 and over 100 the following year.

Realme's CEO, Li Bingzhong said, the company aims to sell 100 million smartphones in three years, and mentioned that they plan to continue international expansion in markets where they believe will be the highest potential for growth.

"Realme has done well in expanding to nearly 60 different countries and regions. As the world's fastest growing smartphone brand, this is a validation of our mission and strategy to empower youths to 'dare to leap' outside of their boundaries," Li Bingzhong added.

Realme's Design Studio has collaborated with world-renowned designers Naoto Fukasawa and Jose Levy, of Hermes fame to produce trendsetting Realme products in 2020, the press release further said.

In addition, Realme has won the prestigious Red Dot Design Award for its X2 Pro Master, issuing a strong challenge to incumbent brands. Realme continues pioneering innovations both in design and technology.