Smartphone company OPPO says that they have revived the traditional Sehri Tales with Arefin Shuvo in its Ramadan Campaign "Share Love with OPPO" for F15 smartphone.
According to a press release issued on Sunday, OPPO has come up with the idea of this campaign to promote the spirit of love, happiness and togetherness among the communities.
The press release said, With the emergence of smart devices, the tradition of loud wake up calls from the streets by the youths from local communities during Sehri time started losing its appeal and became a rare incident.
OPPO claimed in the press release that they initiated this campaign to revive the old tradition and to promote youths to hit the street, call for others to join, share love in person and then create and capture memories for lifetime.
The campaign starts portraying resemblance of a neighbourhood where an old member of the community is carrying a loudhailer for wakeup calls for Sehri, the press release informed.
Seeing this traditional act on the street, Arefin Shuvo captures the moment with his OPPO F15. Its 48MP quad camera set-up with its 4-in-1 pixel technology allows him to capture sharp image in low light condition of midnight, it said.
OPPO said that the whole act portrays the spirit of Ramadan for sharing love and compassion and capturing the memories that we wish to cherish forever.