realme, the young and trendsetting technology company, has been named as the fastest growing brand to reach the 50 million smartphone sales milestone by Counterpoint's Q3 2020 smartphone shipment report.
Channeling the energy of youths and young professionals, realme has solidified its place as a global competitor to earn this achievement in merely nine quarters from Q4 2018 to Q1 2020, says a realme press release.
In addition to this milestone, realme also recorded five consecutive quarters as the world's fastest growing brand, gaining momentum and surpassing analysts' expectations, growing 132% in QoQ to reach 14.8 million units for the quarter.
According to Counterpoint, realme accelerated to 50M sales because it enjoyed a massive success with youths and young people across the world. With its instinctive slogan 'Dare to Leap', the brand adopts a strategy of selling robust performing phones with trendy design to resonate with its young crowd at an attractive price point. realme's trendsetting image and product reputation has contributed in building customer trust and brand awareness.
realme's international team and DNA to be young, stylish, real and outstanding has enabled the company to grow quickly. Just like its young clientele, realme has taken risks to expand quickly to over 61 markets globally and is amongst the Top 5 brands in over 13 markets globally in just two years.
"realme grew to become one of the top 5, or even top 3, brands in its key markets, including India, Indonesia, Bangladesh, Philippines and some other Southeast Asian countries", says Research Analyst Abhilash Kumar at Counterpoint. Ranking seventh globally, realme is the only major smartphone brand to maintain double digit growth in Q2 2020 amid the global pandemic.
For young consumers, realme has expanded quickly to offer a variety of AI of Things (AIoT) products such as smart audio, visual and lifestyle products to complement their increasingly digitally connected lives. These products have also quickly become popular. So far, realme has released over 50 AIoT products in 2020, and plans to double the number in 2021.
realme entered the local market in the Q1 of 2020 and had a huge impact after launching tech-trendy models with 64mp camera, 90Hz refresh rate, 65W Super Dart Charge, 6,000 mAh battery among other trendsetting features. realme is planning to unveil yet another C series phone, a Qualcomm Snapdragon Edition with a powerful battery backup and best hardware-software optimization. realme also plans to come with mega offers on its devices in the upcoming weeks.