Like previous years, Google has recently shared data about the top trending Halloween-related searches in 2021 – such as most popular costumes, top haunted house locations in maps, and more.
While the most popular movies remain fairly consistent from one year to another, it's the top trending Halloween costumes that reveal what's capturing the interest of mainstream society at the moment, reports Florida-based online platform Search Engine Journal (SEJ).
This year Google is publishing data on:
>> Top Halloween movies
>> Top Halloween costumes
>> Most-searched pumpkin patches
>> Most popular spooky activities in the US
>> Below is given a summary of the key insights from the Google report.
Top Halloween Movies
This list contains a mix of Halloween staples and family-friendly classics. Goes to show that using personalities to build brands into franchisees can maximize their staying power.
The most-searched Halloween movies over the past week in the US are:
>> Halloween (1978)
>> Friday the 13th
>> Hocus Pocus
>> A Nightmare on Elm Street
Top Halloween costumes
Traditionally, searches for costume stores peak on Halloween day, but Google cannot wait until then to release the data. Here is what it has gathered about popular costumes based searches from the first week of October.
Trending Halloween costumes:
>> Squid Game
>> Britney Spears
Trending couples costumes:
>> Trixie and Timmy Turner
>> Bonnie and Clyde
>> Skid and Pump
>> Mr. and Mrs. Smith
>> Cosmo and Wanda
Trending dog costumes:
>> Squid Game
>> Race car
Popular pumpkin patches:
On Google Maps, there's a 375% increase in pumpkin-related searches between September and October. The most popular keyword during this time is "pumpkin patch," which increases nearly 470%.
Here are some of the top-searched pumpkin patches on Google Maps in the US:
>> Goebbert's Pumpkin Patch and Apple Orchard, Pingree Grove, IL
>> Bengtson's Pumpkin Farm and Fall Fest, Glen, IL
>> Bishop's Pumpkin Farm, Wheatland, CA
>> Bob's Corn & Pumpkin Farm, Snohomish, WA
Most searched Halloween activities
Searches for spooky actives such as corn mazes and haunted houses increase by 270% and 500% respectively between September and October.
Here are some of the top-searched destinations for spooky season activities on Google Maps in the US:
>> Buford Corn Maze in Buford, Georgia
>> Field of Screams in Mountville, Pennsylvania
>> Piedmont Avenue Pumpkin Patch in Oakland, California
>> Howl-O-Scream in Tampa Bay, Florida
>> Greenspot Farms in Mentone, California
>> Texas Pumpkin Fest in Leander, Texas
>> Netherworld Haunted House in Stone Mountain, Georgia
>> Cornbelly's Corn Maze and Pumpkin Fest in Lehi, Utah
>> Rutledge Corn Maze in Olympia, Washington
>> Pennhurst Asylum in Spring City, Pennsylvania
Most popular Halloween candy
Lastly, it is not Halloween without candy, so Google has put together a couple of infographics illustrating peoples' candy preferences by state.