As privacy arguments between two tech giants Facebook and Apple escalated, Apple's Facebook page remains without blue tick - which serves as the verification mark on the social media platform, reports British newspaper Metro. The blue tick is given to almost all big brands and organisations by Facebook to authenticate their identity.
Last week, Facebook criticised Apple for its upcoming changes in privacy.
All of Apple's big rivals, like Microsoft, Hewlett Packard, Samsung - have their blue ticks – but Apple never had theirs verified.
According to Facebook, this is because the admins of the page never took the steps to get the page verified. It seems Apple has its blue tick on Facebook-owned Instagram, though the two companies have separate management teams and on some of its sub-pages on Facebook.
The barney started when Apple added privacy 'nutrition labels' to apps in the App Store and Facebook – well known for its data harvesting practices – didn't come off too well. Apple's new breakdown highlights the ways apps track you under three different categories: Data used to track you, Data linked to you and Data not linked to you.
Facebook, in response, took out a full-page advert in various US newspapers to fight back. It followed this up with a blog post explaining how millions of small businesses use Facebook's data collection tools to successfully market their products.
The difference in approach between the two companies has been a long-running saga. Apple doesn't require plentiful amounts of data on you to make money – it just needs to keep selling you shiny things.
Facebook, on the other hand, is one of the largest advertising companies in the world and absolutely depends on grabbing as much information about its users as possible. It remains to be seen which company will emerge as the people's champ in the ongoing debate over online privacy.