Aarong Dairy was founded to change fortune of rural poor | The Business Standard
Skip to main content
  • Home
  • Economy
    • Aviation
    • Bazaar
    • Budget
    • Industry
    • NBR
    • RMG
    • Corporates
  • Stocks
  • Analysis
  • World+Biz
  • Sports
  • Features
    • Book Review
    • Brands
    • Earth
    • Explorer
    • Fact Check
    • Family
    • Food
    • Game Reviews
    • Good Practices
    • Habitat
    • Humour
    • In Focus
    • Luxury
    • Mode
    • Panorama
    • Pursuit
    • Wealth
    • Wellbeing
    • Wheels
  • Epaper
    • GOVT. Ad
  • More
    • Subscribe
    • Videos
    • TBS Graduates
    • Thoughts
    • Splash
    • Bangladesh
    • Supplement
    • Infograph
    • Archive
    • COVID-19
    • Long Read
    • Interviews
    • Offbeat
    • Tech
    • Magazine
  • বাংলা
The Business Standard

Saturday
September 30, 2023

Sign In
Subscribe
  • Home
  • Economy
    • Aviation
    • Bazaar
    • Budget
    • Industry
    • NBR
    • RMG
    • Corporates
  • Stocks
  • Analysis
  • World+Biz
  • Sports
  • Features
    • Book Review
    • Brands
    • Earth
    • Explorer
    • Fact Check
    • Family
    • Food
    • Game Reviews
    • Good Practices
    • Habitat
    • Humour
    • In Focus
    • Luxury
    • Mode
    • Panorama
    • Pursuit
    • Wealth
    • Wellbeing
    • Wheels
  • Epaper
    • GOVT. Ad
  • More
    • Subscribe
    • Videos
    • TBS Graduates
    • Thoughts
    • Splash
    • Bangladesh
    • Supplement
    • Infograph
    • Archive
    • COVID-19
    • Long Read
    • Interviews
    • Offbeat
    • Tech
    • Magazine
  • বাংলা
SATURDAY, SEPTEMBER 30, 2023
Aarong Dairy was founded to change fortune of rural poor

Supplement

Mohammad Anisur Rahman
01 June, 2021, 04:10 pm
Last modified: 01 June, 2021, 04:52 pm

Related News

  • India or Bharat? President's G20 dinner invitation sparks name-change row
  • A large family fortune starts a risky transition
  • 24% urban poor left villages for lack of works: Study
  • Food assistance for poor down as inflation, living cost up
  • 50% of total poor in urban areas are new: BIDS

Aarong Dairy was founded to change fortune of rural poor

In this journey, 28,000 farms have now been connected with Brac’s Aarong

Mohammad Anisur Rahman
01 June, 2021, 04:10 pm
Last modified: 01 June, 2021, 04:52 pm
Mohammad Anisur Rahman, director of Aarong Dairy. Sketch/TBS
Mohammad Anisur Rahman, director of Aarong Dairy. Sketch/TBS

The dairy industry has flourished in Bangladesh over the last twenty years. During this time, both production and consumption have increased.

The industry has kept growing and it still has strong growth prospects.

But, there are some problems too, which mainly lie with pastures and cattle food. If these two problems are solved, the dairy industry will be developed to its potential and turn into a strong tool to alleviate poverty on the one hand, and meet nutritional needs on the other.

The journey of Aarong Dairy also commenced from a poverty alleviation project. From its responsibility towards society Brac in 1988 thought that if hunger and poverty were to be eradicated in villages, people's incomes would have to be increased.

We got the idea of ​​farming while looking for ways to increase the income of the rural poor.

At that time, a village farmer could get one or one-and-a-half litres of milk from a cow a day.

Seeing this, we thought we must come up with a formula to increase the amount of milk in cows from 1.5 litres to 15 litres. For this, we thought about inventing hybrid cows.

At that time, the Department of Livestock used to sell frozen semen. We then went in partnership with them and started artificial insemination to improve the cattle breeds of farmers.

In 1988 Brac entered into an agreement with the DLS and started artificial insemination. After the start of Brac's activities, the amount of milk received by the farmers increased manifold. But, after we gave this assistance to a large number of farmers, a big problem came in front of us.

The farmers to whom we gave improved breeds of cows were not getting fair prices for their produced milk, even though the amount production increased.

Due to high production, milk supplies surpassed the household demand in local areas. Sweetmeat shops were also offering lower prices in the wake of increased supplies. As a result, our initiative to eradicate poverty was facing a setback.

Against such a backdrop, Sir Fazle Hasan Abed said, "Let us undertake an initiative to collect milk from the harmers at a fair price. After collection, we will process the milk and sell it in stores. As a result, on the one hand, consumers will get good-quality milk and on the other hand, farmers will be freed from poverty."

On this advice of Abed Sir, we launched Aarong Dairy in 1998.

In the same year, we set up a factory in Gazipur. Then, we started a feeding system after bringing all those farmers together and started collecting milk. After that, we started selling milk under our own management.

In this journey, 28,000 farms have now been connected with Brac's Aarong.

We provide all the solutions to the farmers – including cow rearing, breed development, treatment, and milk collection. As a result, farmers are getting a fair price for milk along with the increase in production.

At present, we are collecting 1.40 lakh litres of milk per day. We have 139 chilling centres for 28,000 registered farmers. Of these, 107 are mother plants and the rest are solar chilling centres.

The capacity of each of our chilling centres is 2,000-5,000 litres. We can collect more than 200 litres of milk daily in each of these chilling centres.

We are currently manufacturing and marketing more than 20 dairy items. In addition to milk, yogurt, ghee and buttermilk, there are many items made with cheese. There are several canned products.

We have a wide range of varieties and we are continuously bringing new varieties.

There are 32 selling centres to sell our dairy products. Moreover, we have set up over 30 refrigerators in super shops.

There are about 2,000 employees to run these activities of Brac. We also have a huge supply chain to supply our milk to 60,000 stores. Apart from alleviating rural poverty, direct and indirect employment for about 7,000 people has also been created by Aarong through this initiative.


Mohammad Anisur Rahman is the director of Aarong Dairy.


Follow us on Google News


 

Economy

Aarong Dairy / founded / change / fortune / rural / poor

Comments

While most comments will be posted if they are on-topic and not abusive, moderation decisions are subjective. Published comments are readers’ own views and The Business Standard does not endorse any of the readers’ comments.

Top Stories

  • Illustration: TBS
    They can impose more as they wish: PM on US sanctions
  • Not exactly what the forex market needed
    Not exactly what the forex market needed
  • Govt goes slow on AIIB project loans, opts for budget support
    Govt goes slow on AIIB project loans, opts for budget support

MOST VIEWED

  • BRACU, DU, JU, NSU lead Bangladeshi universities in World Rankings 2024
    BRACU, DU, JU, NSU lead Bangladeshi universities in World Rankings 2024
  • Photo: BCB
    Shakib says he hasn't spoken with Litton since he broke his bat
  • File photo of Rooppur Nuclear Power Plant/UNB
    First batch of uranium reaches Rooppur
  • Photo: Courtesy
    'No responsible captain could do that': Shakib directly blames Tamim for Afghanistan series loss
  • Photo: ICC
    BCB President should give less interviews: Shakib
  • Photo: RNPP project authorities.
    First shipment of nuclear fuel for Rooppur plant arrives in Dhaka 

Related News

  • India or Bharat? President's G20 dinner invitation sparks name-change row
  • A large family fortune starts a risky transition
  • 24% urban poor left villages for lack of works: Study
  • Food assistance for poor down as inflation, living cost up
  • 50% of total poor in urban areas are new: BIDS

Features

Photo: Collected

The top 3 smartwatches of 2023: A glimpse into the future

4h | Brands
In the Nannu Market area in Mirpur 11, there are 35 such shops that provide clothes-fitting services like shortening of pants, tightening of sleeves and shirts, and so on. Photo: Noor-A-Alam

How former RMG workers reinvent themselves as fitting tailors

1h | Panorama
Photo: Collected

Almost 30 years later, Friends merch is still ‘perfection’

4h | Brands
Oh Oh Jaane Jaana: Enduring charisma of a quintessential 90s Bollywood song

Oh Oh Jaane Jaana: Enduring charisma of a quintessential 90s Bollywood song

1d | Features

More Videos from TBS

How Erdogan manages ties with the West, Russia and China

How Erdogan manages ties with the West, Russia and China

2h | TBS World
Behind the poor inflow of foreign investment

Behind the poor inflow of foreign investment

3h | TBS Markets
Unarmed Armenians do not want to return to Nagorno-Karabakh

Unarmed Armenians do not want to return to Nagorno-Karabakh

2d | TBS World
Is injury the main reason Tamim is excluded from WC Squad?

Is injury the main reason Tamim is excluded from WC Squad?

2d | TBS SPORTS
EMAIL US
[email protected]
FOLLOW US
WHATSAPP
+880 1847416158
The Business Standard
  • About Us
  • Contact us
  • Sitemap
  • Privacy Policy
  • Comment Policy
Copyright © 2023
The Business Standard All rights reserved
Technical Partner: RSI Lab

Contact Us

The Business Standard

Main Office -4/A, Eskaton Garden, Dhaka- 1000

Phone: +8801847 416158 - 59

Send Opinion articles to - [email protected]

For advertisement- [email protected]