Beyoncé’s 'Cowboy Carter' streams skyrocket 795% after Grammy win
Photo: Collected
Beyoncé's groundbreaking night at the Grammy Awards led to a major spike in streaming for 'Cowboy Carter', with Spotify reporting a 795% increase in plays.
The singer took home 'Album of the Year', 'Best Country Album', and 'Best Country Duo/Group Performance' for 'II Most Wanted' with Miley Cyrus. Songs like 'My Rose' and 'Oh Louisiana' surged 175%, while 'American Requiem' saw a 170% boost.
This marks Beyoncé's first 'Album of the Year' win, making her the first Black woman to claim the title since Lauryn Hill in 1999. During her speech, she dedicated the award to country pioneer Linda Martell. Beyoncé also announced her 'Cowboy Carter' tour, launching on 28 April in Los Angeles before heading to London, Paris, and Houston.
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