Grameenphone appoints Andreas Høgberg as chief strategy and transformation officer

Andreas Høgberg has been appointed Chief Strategy and Transformation Officer (CSTO) of Grameenphone.

Effective from 1 June, 2026, Andreas will lead the company's strategic transformation agenda and oversee the execution of its five-year strategy. In this role, he will focus on driving innovation, setting strategic priorities and steering organisational transformation to ensure sustainable growth and future readiness.

As CSTO, Andreas will play a critical role in helping the company strengthen its competitiveness, improve operational efficiency and accelerate its evolution as a digitally enabled telecommunications and technology service provider.

Andreas brings more than 21 years of international experience within Telenor, spanning the Nordics, South Asia and Southeast Asia across finance, technology and shared services functions. Most recently, he served as Chief Financial Officer (CFO) of Telenor Pakistan from June 2023 to December 2025. He also continues to serve as a Board member of the Telenor Procurement Company.

Over the years, Andreas has held several senior leadership positions supporting Grameenphone, Telenor Pakistan and Telenor Myanmar. He also served as Vice President of Technology and Services, where he managed global investment prioritisation initiatives across the group.

Welcoming Andreas to the leadership team, Yasir Azman, Chief Executive Officer (CEO) of Grameenphone, said, "The Bangladeshi telecom market presents both complexity and opportunity, from a dynamic regulatory landscape to the potential growth of data, digital, IoT, B2B and security services. We are at a crossroads as we uplift our strategic perspectives while the industry goes through major changes. Managing the transition from voice to data is one part of it. On the other hand, our digital customers demand more personalised offers and solutions, such as security and cloud services. Transformation is paramount in the era of AI. We need clear prioritisation. I am confident that Andreas's strong strategic leadership will help us manage this transition well ahead of the industry and strengthen our leadership in a fiercely competitive marketplace."

Expressing his enthusiasm about joining the role, Andreas Høgberg said, "I am truly delighted to join the Grameenphone team and be part of this exciting journey ahead. With a strong foundation and a leading position in the dynamic Bangladeshi market, the company is well placed to accelerate sustainable growth. My focus will be on aligning strategy with disciplined execution – deepening our focus on customers and shaping solutions that genuinely enrich their digital lives – while delivering consistent, long-term value for our shareholders. I look forward to working closely with the Board, leadership team and all colleagues to continue developing a high-performance, future-ready organisation that creates meaningful impact for all our stakeholders."

Andreas studied at the Norwegian School of Economics and completed executive education programmes at IMD, INSEAD and the Stockholm School of Economics, among others.