Brand Manager - PRAN-RFL Group

Position: Assistant Brand Manager/ Brand Manager

Vacancy: Not specific

Job Responsibilities

Plan, strategies and execute marketing designs and activities to establish and maintain brand presence in the market
Define product strategies and road maps
Research and determine product weaknesses and areas to be modified
Develop sales tools and collateral's
Develop effective product positioning in the market
Conduct competitive strategic analysis, consumer segmentation, and consumer insight development
Develop mid-term plan and financial analyses
Brief and train sales personnel
Launch and oversee advertising and media planning
Coordinate activities of specialists involved in the brand positioning of the products

Educational Requirements

Experience Requirements

2 to 4 year(s)
The applicants should have experience in the following area(s): Brand Planning/ Development
The applicants should have experience in the following business area(s): Electronic Equipment/Home Appliances, Food (Packaged)/Beverage, Group of Companies, Manufacturing (FMCG), Multinational Companies

Additional Requirements

Both males and females are allowed to apply
Proven working experience
Drive for results and leaderships skills
Excellent understanding of the full marketing mix
Highly creative with ability to think out of box
Experience in identifying target audiences and devising campaigns that engage, inform and motivate
Proven ability to develop brand and marketing strategies and effectively communicate recommendations to executive management
Strong analytical skills and data-driven thinking
Advanced communication and interpersonal skills
Up-to-date with latest trends and marketing best practices
Comfortable working with numbers, metrics and spreadsheets
Excellent command of the English language

Salary: Negotiable

Compensation & Other Benefits

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