The World Health Organization (WHO) announced on February 12 that "COVID-19" will be the official new name of nCoV2019 (2019 novel coronavirus) disease that has infected over 43,000 people worldwide, resulting in 1017 deaths.
COVID-19, as the virus will now be known, was decided on by the WHO, with the organization giving a number of reasons as to why it was chosen, Forbes.
"Under agreed guidelines between WHO, the @OIEAnimalHealth & @FAO, we had to find a name that did not refer to a geographical location, an animal, an individual or group of people, and which is also pronounceable and related to the disease," said Dr Tedros Adhanom Ghebreyesus, Director-General of the WHO.
WHO had earlier given the virus the temporary name of "2019-nCoV acute respiratory disease" and China's National Health Commission this week said it was temporarily calling it "novel coronavirus pneumonia" or NCP.
Under a set of guidelines issued in 2015, WHO advises against using place names where those diseases were first identified or animal species in the name as they will be inevitably linked to them in the public mind and can create confusion.
"Swine flu," which was actually a flu strain thought to originate in pigs, resulted in consumers shunning pork and causing great financial damage to US pork farmers, despite there being no evidence that the disease could be spread via consuming pork.
MERS (Middle East Respiratory Syndrome), was first reported in Saudi Arabia in 2012 and is a particularly deadly coronavirus with around a third of people contracting it dying from the disease. However, the disease has so far been found in 27 different countries, including South Korea which reported a serious hit to its tourism industry when it reported cases in 2015.
Since these incidents, the WHO has decided on names which are more generic and not related to people, places or specific animals.
"Having a name matters to prevent the use of other names that can be inaccurate or stigmatizing. It also gives us a standard format to use for any future coronavirus outbreaks," said Ghebreyesus.
It may be too late, but by renaming the current virus to COVID-19, the WHO likely hopes to de-stigmatize its association with the city of Wuhan and the people who live there.
The virus is thought to have originated in the city of Wuhan in China, which led to it being frequently named the "Wuhan coronavirus," or "Chinese coronavirus," but neither of these were official names and some believe they may have contributed to discrimination against Chinese people.
Chinese communities from around the world have been reporting racist incidents and dramatic impacts on their business including Chinese restaurants all over the US
In Toronto, Canada, home to over 600,000 Chinese Canadians, restaurant owners have been reporting up to a 30% reduction in business, despite Canada having only 7 confirmed cases of COVID-19 and only 3 of these being in the province of Ontario where Toronto is located.
In the UK, which currently has 8 confirmed cases of COVID-19, numerous reports of racist incidences against Chinese and other Asian people have been reported to authorities.
In Australia, the chief medical officer urged an end to racist attitudes towards Chinese-Australians after Chinese businesses reported a steep loss in takings and Sydney's Chinatown was reportedly deserted on Saturday.