Kendall Jenner announces tequila brand 818 launch
The Tequila brand called ‘818’ has been in the works for over four years
After months of teasing on social media, the 25-year-old supermodel announced her first solo business of a new tequila line.
The Tequila brand called '818' has been in the works for over four years and will be sold at a retail price of $59.99, reports Screenrant.
Kendall posted a series of photos and videos from throughout the development process on her Instagram to celebrate the launch of 818
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Kendall captioned the post saying, "For almost 4 years I've been on a journey to create the best-tasting tequila," she captioned the post, "After dozens of blind taste tests, trips to our distillery, entering into world tasting competitions anonymously and WINNING...3.5 years later I think we've done it! this is all we've been drinking for the last year and I can't wait for everyone else to get their hands on this."
Jenner's post offers more details. There are three types of drinks to chose from 818 which includes, Blanco Tequila, Reposado Tequila and Añejo Tequila.
She showed proof that the tequila has been winning awards as well, which include Best Reposado Tequila at the World Tequila Awards, the Chairman's Trophy at the Ultimate Spirit Challenge, and the gold medal at the MicroLiquor Spirit Awards.
While most of her siblings focus on cosmetics, lifestyle or fashion products, Jenner's new business venture feels on-brand for the model's 'cool girl' personality.
