Renowned anime studio's Toei Animation, Kodansha and others have united to start a YouTube channel that brings free content to their die-hard fans.
According to Variety, their hope is to have 3000 anime titles available which would be able generate 300 million views every month by the year 2022.
The YouTube channel was launched on August 7 with contents from the series 'Black Jack' and 'Future Boy Conan.'
Several Japanese studios, notably Toei animation, individually operate their own channel. Their iconic content, like the Dragon Ball series brings consistent views on YouTube. However, partners believe that by banding together they can grow their audience and get better revenues from it.
Earlier this year, Netflix also announced that they'd release 21 films from the world-renowned Studio Ghibli. After monthly releases, the streaming platform has now released most of the noteworthy titles from the studio.
According to the Association of Japanese Animations' survey for 2019, the industry enjoyed record growth for the sixth straight year, with earnings totalling $20 billion. Streaming grew 10%.
The channel is believed to be a whopping success as collaboration between top studios would give them a better footing against piracy and illegal downloading.