Dwayne Johnson dethrones Kylie Jenner to become highest-paid star on Instagram | The Business Standard
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MONDAY, OCTOBER 02, 2023
Dwayne Johnson dethrones Kylie Jenner to become highest-paid star on Instagram

Glitz

TBS Report
01 July, 2020, 04:45 pm
Last modified: 01 July, 2020, 04:54 pm

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Dwayne Johnson dethrones Kylie Jenner to become highest-paid star on Instagram

Jenner’s cost per post fell 22% after controversy surrounding her billionaire status

TBS Report
01 July, 2020, 04:45 pm
Last modified: 01 July, 2020, 04:54 pm
Dwayne Johnson dethrones Kylie Jenner to become highest-paid star on Instagram

Makeup mogul Kylie Jenner has lost her number one spot to Dwayne "The Rock" Johnson in Instagram.

This is the first time that the Kardashian-Jenner lost her spot after being steady No. 1 for two years straight. Kylie Jenner fell to No. 2 in the rankings, with an average estimated earnings per post of $986,000 according to reports by Yahoo.

Dwayne Johnson has earned the No. 1 spot on Hopper HQ's fourth annual Instagram Rich List and the actor has more than $1 million per post. According to Hopper, Johnson's estimated price per Instagram post has grown 15% since last year, when he averaged $882,000 and was ranked No. 6 on the list.

View this post on Instagram

It's ok to talk about it. We all talk. It's fun to talk about goals and dreams. But the conduit that turns talk into real success is action. Hard work. Relentless hard work. Applied to all aspects of life. Stay hungry and healthy, my friends. #twohandphilosophy #sacredrepetition

A post shared by therock (@therock) on Jun 30, 2020 at 8:56am PDT

According to Hopper, Jenner's cost per post fell 22% after controversy surrounding her billionaire status. The Kylie Cosmetics mogul was previously an Adidas ambassador but no longer works with the Three Stripes.

View this post on Instagram

we're live with the KENDALL X KYLIE collection!!!!!!!!!!!!!!! KylieCosmetics.com ?

A post shared by Kylie ? (@kyliejenner) on Jun 26, 2020 at 9:03am PDT

Meanwhile, Jenner's older sister, Kim Kardashian, nabbed the No. 4 spot on the list for the third straight year, with an estimated earnings per post of $858,000.

Other celebs to make the list included Ariana Grande, Instagram's most followed woman, who makes $853,000 per post, as well as Puma ambassador Selena Gomez.

Kylie Jenner / Dwayne Johnson / Instagram

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