Mountain Dew, a carbonated soft drink brand announced a global partnership with PlayerUnknown's Battleground Mobile (PUBG Mobile). The move marks a pivotal next step in the ongoing mission by Mountain Dew to drive innovation and excitement in the gaming industry by reaching esports professionals and fans, reports press release.
Alongside PUBG Mobile, Mountain Dew is committed to championing the esports community and bringing gamers even more access to unique and exciting activations.
PUBG players around the world will now be able to power up at in-game Mountain Dew "Fuel Stations," available across the game's newest map for a limited time. By providing loot during gameplay, these breakthrough Fuel Stations make the gaming experience even more epic.
Fans in specific international markets, including Bangladesh can also unlock rewards and in-game prises with the purchase of specially marked Mountain Dew products.
"We're thrilled to join forces with PUBG Mobile and engage with esports fans in a big way," said Naseeb Puri, marketing director at PepsiCo, the manufacturer of the carbonated drinks brand. "This global collaboration establishes a new chapter in gaming innovation and drives our promise to energise the next generation of esports enthusiasts with unparallelled activations," he added.
"PUBG Mobile and its esports are breaking records with huge fans worldwide. Together with Mountain Dew, we can't wait to see how players fuel up for victory," said James Yang, director of PUBG Mobile Global Esports.