Cesar Bonilla is still baffled by a surge in demand for the canned potato chips made by his company in northwestern Spain after they appeared in award-winning Korean film "Parasite".
The movie this month became the first non-English language film to win an Oscar in the Best Picture category and the 87-year-old Bonilla is grateful to its director Bong Joon-ho.
"I'd say to him a thousand thanks and I have tears in my eyes when I think about it," Bonilla told Reuters while watching a clip from the dark comedy in which the scheming Kim family feasts on food and drink at the house of their rich employers.
"It was a mystery how this movie showed this can of Bonilla a La Vista, made with so much affection and hope, and then the movie got so distinguished. My hope has been fulfilled," Bonilla added
Parasite also snapped up awards for the Best Director, Best Original Screenplay and Best International Feature after last year becoming the first South Korean film to win the Palme d'Or in Cannes.
Bonilla's family-run company's online sales in Spain surged 150% and distributors have been increasing orders at home and abroad. Four more staff have been hired, adding to around 100 employees.