Apple held talks to add James Bond, live sports to streaming service
Glitz
20 December, 2019, 10:45 am
Last modified: 21 December, 2019, 05:04 pm
A deal with the Pac-12 would be Apple’s foray into live sports.
Apple Inc executives met James Bond franchise-owner MGM Holdings Inc and the collegiate athletic conference Pac-12 earlier this year as part of its efforts to boost the Apple TV service, the Wall Street Journal reported on Thursday.
The tech behemoth's Apple TV app and TV+ services were launched in November at $4.99 per month with nine original programs, marking the iPhone maker's entry into the crowded streaming TV market.
Apple declined to comment to a request by Reuters.
The conversations with MGM and the Pac-12 were preliminary and have yet to reach an advanced stage, the WSJ reported, citing people familiar with the matter.
A deal with the Pac-12 would be Apple's foray into live sports.
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