Ride sharing service provider Pathao unveiled its new brand identity recently.
"While the icon of the Pathao rider is -- iconic, Pathao is now a lifestyle. We are more than a consumer technology company -- we are leading the innovation in fintech in Bangladesh, with Pay Later. And soon, with Pathao Pay, you will be able to transact how you want, access funds when you need and manage finances how you should," Fahim Ahmed, managing director and CEO, said in a press
He said, "We feel the time is now to assure you of what Pathao stands for as a brand. Pathao is a promise of convenience, reliability and -- endless possibilities.
"Our reimagined logo strives to capture the essence of seamless connections and unshakable companionship. It symbolizes the wide spectrum of our offerings, encompassing bike and car ride-sharing, food and essentials delivery, parcel and courier service, secure payments and financial access.
"This brand mark serves as our promise to simplify your life, and to be your enduring companion in all of life's journey. Pathao is always Here With You."