Bangladesh Brand Forum awards most loved brands of Bangladesh

Bangladesh Brand Forum hosted the 14th edition of the "Best Brand Award" through a gala ceremony at The Grand Ballroom, Le Méridien, Dhaka, on 24 December.

The accolade in the branding fraternity of Bangladesh was organised in partnership with Nielsen IQ and in association with The Daily Star, said a press release.

According to the media release, with its core objective of inspiring the nation, Bangladesh Brand Forum initiated the "Best Brand Award" in 2008 to honour the most loved brands in the country. Now, after more than a decade and long establishment, this accolade has become the signature and leading branding recognition in Bangladesh. The objective of the award is to demonstrate and celebrate the success of the brands achieved through tough and effortful initiatives.

On its 14th edition, the most loved brands were recognised as per 1st, 2nd and 3rd in 38 distinct categories. The initiative also recognised 15 overall top brands in the country. "Best Brand Award" since its inception has been selected based on a global model (Winning BrandsTM) offered by the partner organisation Nielsen IQ. This year, the process was done through a direct consumer survey of 10,000 customers across the country, which included self-administrated reviews.

Inaugurating the gala ceremony, Nazia Andaleeb Preema, director and creative editor, Bangladesh Brand Forum emphasised on the sustainability of branded products. He said, "Our greatest vision as a nation is to obtain the LDC graduation, meet SDG by 2030 and create an Innovative Bangladesh 2041. In order to reach these dynamic and timely peaks, our local brands have to play a critical and profound role. The country is relying on us with utmost faith. And we must be a pioneer at the crossroads for the collective development."

Asif S M Mahmud, associate director, CS, Nielsen IQ gave a detailed speech to describe the Methodology of Best Brand Award 2022.

In the overall top brands of Bangladesh rank this year local brands have dominated; bKash won the status of the best brand. RFL Houseware and Grameenphone secured second and third places, respectively, in the overall best brands rank.

An initiative of Bangladesh Brand Forum, Best Brand Award 2022 was held in partnership with Nielsen IQ and in association with The Daily Star, Strategic Partner – Bangladesh Creative Forum; Knowledge Partner – Marketing Society of Bangladesh (MSB); Technology Partner – aamra Networks Limited; PR Partner – Backpage PR.