Danish supermarket uses clever price trick to stop hand sanitiser hoarding

The coronavirus situation has prompted panic buying. People are stuffing their carts with cases of toilet papers, dry food, cleaning products, masks and especially hand sanitisers.

As a response to Covid-19 hoarding, Hellerup Foodmarket implemented a price trick to stop consumers from buying too many hand sanitisers.

Twitter user @_schuermannn posted the photo of a notice the store taped to its display of hand sanitizer, which when translated to English explains that one bottle costs 40 DKK (5.73 USD), but any more than that will cost 1,000 DKK (143 USD) each.

In a Facebook post on March 18, the store explained why they put the notice.

"Dear customers,
We have a great responsibility to keep the business running, and we can only do that with everyone's help and understanding. I can help in the following way:
We ask all customers to respect the distance between each other and our co-workers;
Sprinkle (likely sanitize or wash) hands off at the entrance and use gloves;
If you are a family, please allow only one person to purchase the purchases if possible;
There may be times when we limit how many customers we accept in the store at one time. We will keep you informed about any operating changes on Facebook. Take care and thank you for your understanding".

The idea has been appreciated all over social media.