Realme has held its first-ever IFA conference - '2020 Brand Conference' - on September 4.
During the conference, realme recollected its growth in the last 2-year and efforts that the brand has given to achieve "Dare to Expand" and "Dare to Thrive". Moreover, the brand's upcoming strategy and product planning for future global deployment were shared.
Sky Li, Founder and CEO of realme, said, "As an international enterprise, realme insists on bringing high-quality products with leap-forward performance and trendsetting design and creating trendsetting smart life. After taking off in India, SEA, and some other markets, realme will focus on the European and Chinese market and march into Latin America to play and leap forward with more young people!"
Realme insists on building high-quality smartphones and AIoT products with robust performance and trendsetting design at an affordable price to empower the young generation. With the strategy of 'Smartphone + AIoT', realme has launched a full-set of product portfolio covering each price segment, from entry-level to flagship. The brand officially entered Bangladeshi market in February 2020 and earned a massive 1000% QoQ growth within this period taking 6% of this market.
For the 4G products, realme is committed to popularizing advanced tech, for example, realme was the first to adopt the pop-up camera at $200 price segment and debuted the world's first 64MP Quad Camera. With the launch of realme 7 Series, realme became the first to apply 65W SuperDart Charge into the medium smartphone. With 3 product ranges – C series, Number series and Narzo series of realme 4G smartphone could meet different demands of the different audience.
In 2020, realme is positioning itself to be a Popularizer of 5G and launched a series of powerful 5G smartphones. Within the next 2-3 years, realme plans to upgrade 5G product planning and make 5G deployment globally, enabling 5G facilities through realme V series and X series.
A journalist from Bangladesh asked, "We have seen realme is doing excellent from the very beginning. You are providing smartphones within affordable prices along with many exciting features. I heard you are planning to consider the EU market as one of realme's priority markets. I want to know – What is realme's strategy for Asian markets, especially for Bangladesh. Any good news on whether this booming market will also get priority soon or not?"
In reply, Xu Qi, Vice President and Global Marketing President, realme, said, "realme considers Asia a very important market. If we consider Bangladesh, the country's economy has been growing at a very impressive rate especially over the last decade, and is set to become a significant global economic power over the coming decade. The purchasing power of consumers is increasing, as is their willingness to embrace new technological products and services.
Recognizing the immense potential of this market, we entered Bangladesh early this year. Till date, we have launched a wide variety of tech-trendy products at various price points to compliment the lifestyle of the Bangladeshi youth, which include stylish, trendy, and powerful smartphones at various price points. We are very encouraged by the enthusiastic response we have received from our customers here so far.
According to Counterpoint Research, realme grew 1000% QoQ to take 6% of the market*. This has motivated us to continue investing in this market in the future. For instance, to ensure continuously improving customer experience, we are rapidly expanding the number of brand shops in the country. This offers a glimpse of what we are doing in other Asian markets as well, especially in Bangladesh. We acknowledge the importance of all our markets for our sustained growth."
Apart from smartphones, realme also provides high-end AIoT products for the young and launched the product strategy of "1+4+N" to create trendsetting smart life. This strategy includes 1 core product (smartphone), 4 smart hubs (smart TV, smart speaker, smart watch and smart earphone). realme plans to launch over 50 AIoT products in 2020 and 100 in 2021 to make AIoT become a part of our lives in a more easy and affordable way.
Realme was among the first to launch 125W UltraDart charge and 64MP Quad Camera. It is leading 5G in many markets and the first to launch a 5G flagship with Snapdragon 865. Also, realme Design Studio partnered with the world's leading designers and trendsetting artists such as Naoto Fukasawa and José Levy to bring the latest trends into the tech industry.
In just 2 years, realme made remarkable achievements and has gained 45 million users in 61 markets worldwide. It has secured the position of top 4 in Australia, top 5 in Singapore, top 4 in India. It has become the world's one of the fastest growing smartphone brands for four consecutive quarters, ranking seventh in the world.
Upholding the commitment to bring premium products beyond expectation for the young, realme plans to achieve over 100 million annual smartphone sales.