Serai, the digital B2B platform by HSBC for global apparel trade has onboarded over 700 Bangladeshi manufacturers since launching in the country at the end of 2020.
This includes renowned firms such as Viyellatex, DBL group and Envoy Textiles, said a press release.
Through a free digital profile building initiative, Serai has managed to strengthen the digital presence of Bangladeshi manufacturers and suppliers and connect them to international buyers at a time when travel is near impossible.
"Serai has helped DBL to connect with new buyers, brands and suppliers virtually to explore a new horizon of opportunities. It has also enabled DBL to exhibit our products and services, achievements, certifications, etc. to its stakeholders in a very effective and efficient manner," said DBL Textiles Managing Director MA Jabbar.
Established in 2019, Serai currently has over 4,600 companies from over 80 countries including Australia, USA, UK and other European countries, which heavily rely on RMG imports.
"Serai is helping Bangladeshi manufacturers establish a stronger, more productive online presence at a time when its value is immediate. The RMG sector in Bangladesh has embraced this opportunity to digitize, seek new business opportunities and build fruitful relationships with foreign buyers. Our constant innovation improves the trade experience on all sides of the apparel supply chain even more as we continue adding solutions to the platform to meet the ever-changing requirements of the apparel industry," said Serai CEO Vivek Ramachandran., CEO of Serai.
"I believe that manufacturers need to keep up with the modern world. Platforms like Serai can help the RMG manufacturers in Bangladesh in saving expenses and time. Moreover, it's totally free," said Envoy Textiles Chairman Kutubuddin Ahmed.
Serai has been an effective conduit for industry players to forge new strategic relationships and make faster and better trade decisions, keeping up with the modern demands for digitisation and sustainability.