Taking the growing demand for men's grooming products in the personal care category into consideration, Marico has launched the brand-new Studio X Clean and Fresh Men's soap under its complete male grooming brand named Studio X.
This complete range of international styling products now includes Shampoo, Facewash, Hair Gel, Perfume Spray and Soap, said a media statement on Sunday.
Co-created by international styling experts, the new Studio X Clean and Fresh Men's soap has exclusively been engineered for men with the freshness of menthol and germ-defence formula, in contrast to that of a family soap that might fail to cater the specific needs of today's men.
With the special formula derived from India and Vietnam, this newly launched men's soap gives a refreshing, cool feel because it contains menthol. It has a masculine fragrance designed by international perfume experts.
The product is already available across general retail stores, super shops such as Swapno, Chaldal, Daraz and other e-commerce platforms.
Allen Ebenezer Eric, marketing director of Marico said, "With a younger and more connected generation, today's male consumer segment is more aware of their appearance than ever before and they have specific grooming needs."
"We are delighted to introduce a soap, designed from a deep understanding of men's tough skin with a masculine fragrance developed by international perfume experts," he added.