Messaging app imo has partnered with popular Bangladeshi singer-songwriter Pritom Hasan to release a special love song titled "CelebrateLoveTogether" on Valentine's Day.
A music video featuring trending Bangladeshi model and actor Irfan Sajjad was released simultaneously and the video can be watched on imo's MyPlanet, YouTube, Facebook page and many television channels, said a press release.
"Love is not just romance, it can also be love for the people, love for the friendship or love for nature. That's where my inspiration comes from," said Pritom Hasan, composer and singer of the song, "I'm very proud to work with imo on this project to celebrate the diversity of love. Valentine's Day is the time to dance to the music and express your love."
The special theme song video "CelebrateLoveTogether" celebrates various forms of love, in which the iconic love angel Cupid plays the key character and transforms different life situations devoid of love into moments bursting with love through a shot of his arrow.
Christopher Hsu, Vice President of imo said, "We are thrilled to partner with Pritom to release this unique song and celebrate this special day with our users,"
"imo is built to help people stay connected with their loved ones and encourage them to pursue what they love. Last year, every Bangladeshi communicated 753 times on imo on average. We hope imo, together with our users, continue to bring more love and hope to the platform," he added.
The continued importance of imo in Bangladeshi people's lives was underlined in 2020, with a staggering 96 billion messages and 26 billion audio and video calls made by Bangladeshi imo users. Among them, 30 billion messages and 15 billion calls were international, indicating imo plays a key role in connecting Bangladesh-based users with their loved ones living abroad.
All the imo users in the country have the opportunity to be a part of this celebration of love by sharing their stories of love with imo on imo's MyPlanet and other social media platforms, with the hashtag #CelebrateLoveTogether.