Samsung's digital marketing competition titled MarXcellence was held recently in order to create interest in technology among young students in this country.
The Marketing and International Business Club of North South University organised the event. More than 1000 students from 43 universities across the country participated in the competition, said a press release.
The grand final of the three-round competition of the country's largest online digital marketing competition, was held on 30 January.
Minister of Posts and Telecommunications Mr Mostafa Jabbar delivered the keynote address as the chief guest at this event. He highlighted the overall success of Samsung and compared it to all other smartphone manufacturers.
"I think that Samsung has successfully created interest in technology among young students in this country. There is no alternative to such initiatives to establish Bangladesh as a self-reliant country." he noted.
MarXcellence invites enthusiasts from every public and private university in the country to face unique challenges and has the opportunity to familiarise themselves with the corporate world.
The event comprised three rounds and two workshops. Each round will test participants' knowledge of real-life based marketing case problems and develop their skills in three key aspects of marketing, sales, and branding.
The first, second and third place winners received prize money of BDT 80,000, BDT 50,000, and BDT 30,000, respectively. The winning team also will get the exclusive opportunity of landing a top corporate internship with MIBC's partners.