Digital Biggapon signs deal with Adoole Communications for better ad technology

Digital Biggapon Limited has signed a memorandum of understanding with Adoole Communications Inc to improve the advertising technology of online publishers. 

The agreement was signed at a Dhaka hotel on Thursday afternoon, read a press statement. 

Pradyut Baran Chowdhury, chief executive officer of Adoole Communications Inc, and Sharfaraz Ahmed, managing director of Digital Biggapon Limited signed the agreement on behalf of their respective organisations. 

Under the deal, the two organisations will cooperate in optimising the revenue of publishers. 

Its main goal is to increase the revenue of publishers using artificial intelligence technology as well as ensure that advertisers can show their ads according to users' interests. 

As an effect of this agreement, Bangladeshi publishers will have the opportunity to connect with more than 50 global ad exchanges, deploying cutting-edge ad serving technology and providing hands-on ad operations expertise, the press statement claimed.

Sharfraz Ahmed, managing director of Digital Biggapon Limited, said, "We will be able to increase the revenue of publishers' AdSense websites by 30% to 250% using artificial intelligence technology and connecting them to global ad networks."  

"Internet users often see unwanted advertisements and this has a negative impact on a publishers' image. However, through the use of our advertising technology, unwanted advertising can be controlled in real time," he added.

Pradyut Baran Chowdhury, chief executive officer of Adoole Communications Inc, said they will soon establish a global ad network in partnership with Digital Biggapon Limited. 

"The country's publishers and advertisers will benefit greatly from the implementation of this plan," he added.