Daraz to host world’s biggest sale day ‘11.11’ campaign

Daraz Bangladesh- a concern of Alibaba Group – is all set to host the Eleven Eleven (11.11) campaign for the third time since its commencement in 2009. 

According to a press release, this international campaign is the world's biggest sale day as it is 18 times bigger than Amazon Prime day and 2.5 times bigger than Black Friday.

Syed Mostahidal Hoq , Managing Director of Daraz Bangladesh Limited, said, "This time we are celebrating the Eleven Eleven Campaign on an even larger scale with around five thousand Daraz employees and fifteen thousand sellers who are ready to serve you the best deals."

He said, "During last year's 11.11 campaign, Bangladeshi customers shopped over 8.5 crore taka worth of products within the first 45 minutes.  Customers had placed around 15 times more orders than the regular days breaking all the previous records."

This one-day sale event will provide with more than 10 million products on huge discounts.

The event's special attraction includes: 11 Taka Mystery Box, Pre-Sale Discount, 1 Taka Game, Double Taka Voucher, Brand Double Taka Voucher, DFG tournaments, exclusive launches and other lucrative offers. Also, free delivery offers will be provided on specific brand products by the sellers. 

Apart from this, a pre-sale campaign will be held from 4th to 10th November where customers can purchase selected products at even a lower price than 11.11 campaign. 

There will also be a "Make a Wish" campaign till 2nd of November where lucky winners will get the opportunity to fulfill their wishes by sharing any moment of 11.11 on Facebook. Moreover, customers will get a chance to win a Toyota Aqua car by playing 1 Taka Game. 

In order to get additional discounts on the occasion, Daraz is also offering various types of bank discounts along with cash back offers.  Payment partners include BRAC Bank, City Bank, Eastern Bank Limited, Mercantile Bank, Standard Chartered Bank and bKash.

The event is co-sponsored by Apex, Dabur Honey, Dettol, Esquire Electronics, Realme, and StudioX with Brand Partners, Parachute Natural, Veet, TP-Link, Emami, Ponds, Motorola, Focallure and Transcend. Media partners for the event are Somoy TV, Kalerkantho, BD24 Live and Radio Today.