Banglalink, Facebook launch ‘Internet101’ campaign

Banglalink in partnership with Facebook has announced the launch of 'Internet101', a nationwide digital campaign aimed to increase the adoption of mobile internet across Bangladesh.

The announcement was made at a launching ceremony held at Banglalink HQ Tiger's Den on Wednesday, February 5.

'Internet101' is the second digital literacy campaign brought to Bangladesh by Banglalink and Facebook. The 'Internet101' campaign will work to ensure the digitally empowered Bangladesh understands internet safety practices by hosting one-on-one trainings at each of Banglalink's 3000 retail locations.

High officials of the two organizations were present at the launching ceremony.

"Digital literacy is fundamental to developing an inclusive digital infrastructure in Bangladesh, and stakeholder collaboration plays a key role in closing the existing digital literacy gap," said Upanga Dutta, Chief Commercial Officer, Banglalink.

"We are excited to launch the 'Internet101' campaign today in Bangladesh in partnership with Facebook as we continue to expand our efforts to ensure that all of Bangladesh has access to the vast opportunities the internet can offer. We firmly believe that this joint campaign will take us one step closer to the fulfillment of our vision to create a truly digitalized country."

"Facebook is always looking to work with credible local partners to achieve internet inclusion and, at the same time, maintain a safe and informed community to connect and share online. We are pleased to partner with Banglalink once again to improve digital literacy and encourage greater levels of digital citizenship in an increasingly connected community in Bangladesh," said Karan Khara, spokesperson from Facebook.

Furthermore, the campaign will also reach out to 1,600 students through Youth Connect discussion forums at selected universities in locations where Banglalink has regional offices to discuss digital literacy and online safety.