Marketing career is becoming shaky: Speakers

Speakers at a webinar have said changes in the customer behaviours in the overall marketplaces for the global pandemic have been shaking up marketing organisations. And it has resulted in a tight situation for the marketing generalists, they have observed.

The webinar titled "Reimaging career in marketing" held on Friday was a part of a month-long campaign titled "Future of Work Post Covid 19: Building a Sustainable Post-Pandemic Future for the Youth" organised by the EMK Centre, in association with University of Liberal Arts Bangladesh (ULAB) and The Business Standard. 

"The pandemic has imposed a medium-term problem but will leave long term effects. Presently consumers are weary of spending and they have stopped frivolous spending", said Emma Jackson, creative director of The Idea Farm, Kentucky, USA.

There is a misconception that when a company is losing revenue, it will cut their marketing budget, she said adding, "In reality, a company has increased their marketing budget in the right place."

Monsurul Aziz, head of brand marketing of Nagad, said, "In the present situation, companies are trying to survive. So, they are not investing much in marketing, communication and product development."

Now to face the difficultly, individuals should have potentials to tackle challenges and this can be brought through a collective cross-sectoral knowledge and skills sharing, Monsurul Aziz added.

Asif Uddin Ahmed, assistant professor of ULAB, moderated the programme.