Robi launches Elite – a brand new customer loyalty programme

Telecom

TBS Report
16 September, 2020, 07:55 pm
Last modified: 16 September, 2020, 07:57 pm
Robi Elite promises to enable top Robi users to experience special benefits such as exclusive privilege, lifestyle offers and priority services throughout the customer’s journey

The country's second-largest mobile operator Robi has launched a brand new customer loyalty programme called Robi Elite. The programme is designed to make its valued customers feel cherished by Robi through an aptly-crafted loyalty reward scheme.

The loyalty programme, Elite, allows Robi to express its gratitude to the brand's staunchest supporters of the brand. Elite, as an innovative digital lifestyle-based loyalty programme, is curated with the aesthetics that make it an exclusive community for the trendsetters of the digital society.

Robi Elite will enable top Robi users to experience special benefits–exclusive privileges, lifestyle offers and priority services throughout the customer's journey. More rewards will gradually be added to express Robi's gratitude to its loyal customers.

Elite customers will be identified as Select, Platinum, Diamond, and Gold tier customers based on their usage and duration with the brand. Customers in the higher tiers will be able to enjoy exclusive offers at five-star hotels and free lounge access while travelling abroad.

Along with over 250 renowned partners from food, clothing, lifestyle, entertainment, healthcare, and other industries, Robi Elite is partnering with various top digital services, so that customers can avail online-based lucrative product and service offers amid the Covid-19 pandemic.

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