Romano, an international male grooming brand, from Vietnam was officially launched in Bangladesh on Tuesday.
Three new and unique Romano fragrances named Classic, Attitude and Force were unveiled at the launching programme while Romano deo roll-on is going to be introduced soon.
SMV Consumers Limited in association with Malaysia-based Multinational Company Wipro UNZA, which markets Romano worldwide, launched the brand here for the first time.
Zimi Distributions Limited will be the distributor of Romano products in the country.
Country’s style icons Asif Azim, Indrani Das, Shondhi Koko, Ratul Rahman and Hannan Bhat graced the launching ceremony held at the AS Mahmud Seminar Hall, Daily Star Bhaban, Dhaka.
Anil Gautam, business head of Wipro UNZA Overseas Limited, Tony R Supiah, group export manager of Wipro UNZA Overseas Limited, Shrayas Saranathan, country manager of Wipro UNZA India, Kazi Ziaul Hasan, managing director of SMV Consumers Limited, and Mizanur Rahman, managing director of Zimi Distributions Limited, were present at the event.
Anil Gautam said, “Romano offers a full male grooming regime with distinctive masculine fragrances. The brand is doing very well in multiple South East Asian countries.”
Romano will enhance confidence and give a unique experience to young contemporary generation of Bangladesh, he added.
SMV Consumers Limited also launched a quiz competition on their Facebook page to promote Romano.