Medha to hunt for creative young souls

Medha – a non-profit organisation with an innovative initiative – officially launched their operations on Thursday, aiming to find 1 lakh creative souls across the globe in the next six years. 

Founder of Medha and also Vice-President of Fashion Design Council of Bangladesh (FDCB), Emdad Hoque launched the foundation at Shanta Sky Mark in Dhaka. 

"The foundation aims to find, connect and bring together artistic young minds from home and abroad under one platform," said Emdad at the event, adding, "A girl, who lives in a remote village and skilled at henna art, can also dream of running a beauty parlour. 

"Our agenda will be to tap into the hidden entrepreneur skills of such dreamers, and help them to achieve their dreams." 

Youths with expertise in sectors such as arts and crafts, design, fashion, film, photography, video and music will be hunted by the foundation. College and university students will be the main focus, and Medha will provide full assistance to them for developing the creative economy of Bangladesh. 

Addressing the launching ceremony, Emdad said, "Creative economy is an increasingly popular concept in the modern world and has become an inevitable part of the business and production sector. It heavily contributed to the GDP of many countries in the Latin America.

"Creative economy is an evolving concept that builds on the interplay between creativity, ideas and intellectual property, knowledge and technology."

Emdad added that at present, Medha's ambassadors are in more than 10 countries and they want to expand their operations more. 

Eminent personalities from many creative industries, such as artists, designers, fashion specialists and founders of many innovative startups were present at the event among many others.