"Perfetti Van Melle presents Masters of Ideation 2020" was the very first online event recently hosted by the North South University Young Entrepreneurs Society.
The event was launched with the initiation of "Round 1: Emergence." This round was conducted by mailing the case to all the participating groups. The solution was meant to encompass Chupa Chups, a venture of the event's sponsor Perfetti Van Melle, according to a press statement.
After surpassing an enormously rigorous assessment by some of the most iconic corporate faces, the selected teams were then allowed to enter "Round 2: Ideation."
During this round, the teams were meant to give a virtual presentation on the case solution they had previously made. Each team had 12 minutes to present along with a 10-minute question and answer session, it read.
Then, the teams were shortlisted to a group of eight grand finalists to solve the final case for the ultimate battle of supremacy.
The "Final Battle" of Perfetti Van Melle presents Masters of Ideation 2020 was held on 13 November, it added.
On this day, the grand finale was divided into two parts. The first was the presentation round and the second was the prize-giving ceremony, according to the statement.
The eight competing teams were: Blue Dream, In It To Win It, Quarterback, Kevin's Chilli, Sesame Street, Team Avengrad, Team Sabertooth, and The Boys.
The judges of the event were ATM Shamim Uz Zaman, head of marketing communications, Robi Axiata Limited; Ms Mahzabin Ferdous, executive director, Concito PR; and Mr Sudiptto Chakkraborty, country business manager, Nestle Professional, Nestle Bangladesh Limited.
Each team had 13 minutes to present their solution along with a 10-minute question and answer session. The presentation round started at 9am, read the statement.
Meanwhile, the prize-giving ceremony started at 6pm. The guest speakers at the event were Gour Gobinda Goswami, director, Student Affairs, North South University; M Ismail Hossain, pro vice chancellor, North South University; and Ms Mahzabin Ferdous, executive director, Concito PR.
The winners were announced in the following order: Second runners-up being Sesame Street, first runners-up being In It To Win It, and the champion team being Kevin's Chilli, read the statement.
The event was concluded with appreciation for all the people and brands involved in Perfetti Van Melle presents Masters of Ideation 2020.