Novoair passengers can pay for the airplane tickets directly through their bKash accounts at any of airlines outlets within the country.
Novoair, a local private airline, and bKash, the country's largest mobile financial service provider, signed an agreement for opening 'merchant wallet facility' on Monday, according to a press release.
Under the deal, customers of Novoair can pay for the tickets by simply scanning the QR code on the bKash App at any of the Novoair centers across the country.
Presently, Novoair operates daily flights from Dhaka to Chittagong, Cox's Bazar, Jashore, Sylhet, Saidpur, Barishal, Rajshahi, and Kolkata.
Mofizur Rahman, the managing director at the Novoair and Mizanur Rashid, the chief commercial officer at bKash, signed the agreement on behalf of their respective organisations at the bKash head-office.
Mesbahul Islam, the head of marketing and sales at the Novoair, and Irfanul Huq, the head of M-Commerce at bKash, along with high officials on both sides, were also present on the occasion.